Jason MacIel

About Jason MacIel

I’m a senior marketing leader with experience shaping brands across hospitality, consumer electronics, entertainment, and digital media. My work centers on building clear brand stories, developing integrated campaigns, and leading teams that produce thoughtful, high-impact creative.I’ve managed everything from national advertising and retail launches to destination marketing, large-scale events, digital content systems, and cross-channel brand campaigns. I enjoy the mix of strategy and execution understanding what motivates customers, turning insights into direction, and guiding teams through the creative and production process.Over the years, I’ve partnered with product, sales, digital, PR, and operations teams to launch new brands, grow existing ones, improve online performance, and drive revenue. I also have a long track record of developing strong creative, managing agencies, and leading content development across video, social, and digital channels.I’m especially interested in roles where I can help strengthen brand positioning, improve storytelling, build or modernize marketing processes, and create experiences that leave a lasting impression.AREAS OF FOCUS:Brand Strategy • Integrated Marketing • Digital & Content Strategy • Campaign Development • Creative Direction • Social Media • Email/CRM • Consumer Insights • Partnerships • Production Oversight • Experiential Marketing • Team Leadership

Experience

1. Director of Marketing and Public Relations

   Europa Village

   Dec 2022 — Present · Temecula, CA, US

   Led brand, marketing, content, and digital strategy for a multi-brand resort spanning hospitality, food and beverage, entertainment, and retail. Built the marketing function from the ground up, creating the systems, workflows, and brand foundations that supported the property\'s expansion and award-winning growth- Built the full marketing organization, establishing scalable systems for brand management, content development, digital strategy, and cross-functional execution- Developed brand positioning, messaging, and creative direction for multiple new sub-brands, including Bolero, Vienza, and Mercato di Vienza- Led website strategy, UX direction, and conversion optimization, elevating clarity, navigation, and performance across key revenue-driving pages- Built and managed a high-output content engine—growing from limited assets to full in-house production and vendor-supported shoots- Directed digital, social, email, CRM, paid, experiential, partnerships, PR, and go-to-market programs- Launched major consumer-facing experiences, including the European Holiday Market and The Great Taste of Europa, scaling attendance and revenue year over year- Conducted ongoing customer research, competitive analysis, and trend monitoring to guide strategy, messaging, and campaign direction- Strengthened tourism partnerships and chaired/co-chaired marketing committees for regional organizations- Helped drive the resort to multiple national awards recognizing brand experience, hospitality excellence, and digital presence- Leveraged AI tools to improve content development, campaign planning, analytics, and team workflows.

Education

• Concorde College

  Media Communications

  1989 — 1992

• University of California, Riverside

  Certificate, Graphic Design

  2000 — 2001

Skills

• Brand Development
• Broadcast Television
• Digital Media
• Television
• Digital Marketing
• Online Advertising
• Corporate Branding
• Media Buying
• Mobile Marketing
• Creative Strategy
• Media Planning
• Email Marketing
• Digital Strategy
• Advertising
• Sponsorship Relations
• Direct Response Television
• Hospitality Industry
• Sponsorship Activation
• Integrated Marketing
• Digital Video
• Marketing Communications
• Food & Beverage
• Creative Direction
• Interactive Marketing
• Account Management
• Social Media Marketing
• Marketing
• Strategic Partnerships
• Marketing Strategy
• Spa
• Media Production Management
• Product Marketing
• Brand Ambassadorship
• Social Media