Jason Lucarelli

Owner & Paid Media Specialist @Reanimate Marketing

Tucson, AZ, US
EMAILS
j••••@reanimatemarketing.com
MOBILE NUMBERS
+15•••••••18

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WORK HISTORY

Jan 2019 — Present

Owner & Paid Media Specialist @Reanimate Marketing

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Tucson, AZ, US

Provides pay-per-click management at a competitive price tailored to the needs of businesses of all sizes.• Specializes in developing paid digital advertising strategies for B2B marketing efforts.• Develops and leads the implementation of continual growth strategies for Paid Search and Display, including networks such as Google Ads, Microsoft Ads, LinkedIn Ads, and more.• Writes compelling ad copy that aligns with searcher intent.• Conducts split tests on ads and landing pages to improve conversion rate optimization and lead quantity + quality.• Uses strategic account planning and execution to maximize ROI.• Participates in routine monthly strategy calls and additional one-off calls as needed.

EDUCATION

2005 — 2009

Saint Joseph's University

BA, English, Writing & Business, Marketing

2011 — 2013

Vermont College of Fine Arts

MFA, Creative Writing, Fiction

SKILLS

SEOSEO CopywritingOnline MarketingSemWeb AnalyticsStrategic Content DevelopmentAdvertisingBloggingMarketingEditingPress ReleasesCreative WritingWeb ContentContent ManagementSocial NetworkingOnline AdvertisingCopywritingCopy EditingMarketing CommunicationsPublic RelationsContent WritingContent DevelopmentProofreadingCritical ThinkingEssaysFiction WritingLiterary FictionEditorialContent StrategyMarketing StrategyWritingLeadershipContent MarketingPaid Search CampaignsPaid Search StrategyGoogle AnalyticsGoogle AdwordsHubspotPay Per Click (Ppc)Local Search Optimization

ABOUT JASON LUCARELLI

I develop and deliver cost effective digital advertising campaigns aimed at effectively engaging target audiences and generating higher quality leads. I have a passion for helping businesses create a smoother, uncomplicated search and buying experience for their prospective customers.Before starting my own agency Reanimate Marketing, I was a copywriter, content strategist, SEO specialist, PPC manager, and Director of Search at marketing agencies on east and west coasts. Over the past 10 years, I have honed a well-rounded digital-first approach to help businesses increase their online visibility and evoke engagement from prospective buyers.

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