Jason Martin

WORK HISTORY

EDUCATION

SKILLS

ABOUT JASON MARTIN

I’m a strategy leader who works at the intersection of culture, creativity, and digital ecosystems—partnering with creative teams to turn audience insight and platform dynamics into work that resonates and performs.Over the past 20+ years, I’ve led digital, social, and content strategy across creative agencies, consultancies, and brand environments. I’m a hybrid thinker—part strategist, part technologist, part storyteller—known for shaping insight-led ecosystems that travel across social, content, influencer, digital experiences, and earned channels.Most recently, I served as SVP of Creative Strategy at Allison Worldwide, where I built and scaled a story-led creative strategy practice focused on earned-first, platform-aware ideas. That work helped drive significant new business growth while elevating how teams approached cultural relevance, channel strategy, and creative sell-in.I’ve also served as Chief Marketing Officer for a consumer brand, leading brand positioning, content strategy, and omnichannel marketing in close collaboration with sales and distribution teams. That experience grounded my strategic thinking in real-world business realities—aligning creative ambition with performance, resources, and long-term growth.I thrive in integrated, people-first environments where strategists, creatives, producers, and data partners work as one team. I’m deeply invested in mentoring talent, refining strategy frameworks, and helping organizations stay ahead of evolving platforms, tools, and audience behaviors.Core focus areas:Digital, social & content strategy · Platform ecosystems · Cultural insight · Creative sell-in · Performance & measurement · Strategy leadership & mentorship