Jason Lewis

Executive Marketing Director Media Buyer @The Good Feet Store

Executive Marketing Director/Media Buyer at an ownership group with 24 stores in 12 cities- Boston, Cincinnati, Dayton, Florence, Indianapolis, Albany, Buffalo, Syracuse, Rochester, Westbrook, Fort Myers, and Naples• Advise ownership and management team on Marketing direction, corporate strategy, media spending, internal and external communications, brand management, community outreach, market perception, and ad-spend analytics • Media buying and planning in 9 DMA’s (Indianapolis, Ft Myers/Naples, Cincinnati, Dayton, Albany, Syracuse, Westbrook, Utica and Rochester). Constant contact with television and radio reps in the markets. Negotiate rates, added value, sponsorships, and promotional opportunities. Invoice collection, billing, spot post, make goods, credits, and no charge spot management. Review monthly plans, competitive market analysis, and review results. Delivery of creative and traffic instructions.• Manage internal marketing and media strategies for traditional media, digital marketing and digital ad placement, Google keyword buying, Google Business Profile optimization, and local sponsorships and partnerships.• Train managers and staff on message delivery, customer reviews, local digital footprint, online customer interaction, and earned media opportunities.• Secure brand ambassadors and local endorsements. Create in-store and online marketing material adhering to brand standards.