Jason Evans

About Jason Evans

I lead Solutions Fulfillment and Experience at Lexico, a boutique transformation consultancy. My job is to help executive teams move from “we know we need to change” to “we know exactly what we’re doing next—and why.”Most of what I do sits in the space between strategy and execution:• Clarifying the real problem underneath the noise• Shaping a plan that is realistic (not theoretical)• Creating the narrative and artifacts leaders need to align the organization• Keeping the quality bar high on what gets delivered and how it landsI’ve spent my career at the intersection of brand, marketing, digital, and customer experience—first as an agency leader, and now as a transformation advisor. Before Lexico, I was an equity partner and agency executive at GS Design, leading integrated work for iconic brands and complex organizations with high expectations.Alongside Lexico, I take on select advisory work through Evans & Co, primarily supporting midsize, high-growth industrial organizations with fractional marketing leadership, brand modernization, and customer experience strategy and roadmapping.Milwaukee-based. I work with teams globally.

Experience

1. VP, Solutions & Experience

   Lexico

   Apr 2020 — Present · Milwaukee, WI, US

   I lead solutioning and experience across Lexico—making sure our work is clearly positioned, structured for success, and executed with consistency from the first conversation through final delivery.This role is the connective tissue between how we sell, how we engage, and how we deliver. My focus is protecting solution integrity at scale: the right clients, the right scope, the right approach, and a consistently high-quality experience for clients, advisors, and our internal team.Core areas of focus:• Right-Fit solutioning: Evolve our solutioning approach so engagements are value-driven, realistic, and structured to succeed—not overbuilt, under-scoped, or misaligned.• Engagement structuring: Help shape engagements early—clarifying scope, setting the right expectations, and structuring the work so it fits the client’s reality and drives real outcomes.• Solution integrity through delivery: Work with delivery leadership to ensure the intent of the solution survives execution—so the work doesn’t drift as the project unfolds.• Positioning and external narrative: Act as a keeper of Lexico’s market positioning and solution narratives so client-facing messaging stays crisp, consistent, and differentiated.• Experience strategy: Define and align the experience standards that guide how we show up for clients, advisors, and employees—so Lexico feels consistent and professional at every touchpoint.• Continuous improvement loop: Bring learnings from delivery back into how we structure work, improve our playbooks, and raise the quality bar across engagements.At the end of the day: my job is to prevent good work from getting diluted. When Lexico shows up, it should feel clear, intentional, and high-quality—every time.

Skills

• User Experience
• Marketing Strategy
• Typography
• Web Development
• SEO
• Integrated Marketing
• Creative Direction
• Social Media Marketing
• Information Architecture
• Digital Marketing
• Adobe Creative Suite
• Presentation Design
• Online Marketing
• Creative Strategy
• Interactive Advertising
• Brand Architecture
• Interaction Design
• Mobile Marketing
• Graphic Design
• Interactive Marketing
• Branding & Identity
• Art Direction
• Digital Strategy
• Brochures
• Vision Development
• Brand Development
• Wordpress
• Corporate Identity
• Logo Design
• Experience Design
• Email Marketing
• Advertising
• Web Design