Jason Ladd
Vice President, Marketing Strategy & Growth @Zesty Digital Marketing
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WORK HISTORY
Vice President, Marketing Strategy & Growth @Zesty Digital Marketing
Mission Viejo, CA, US
Crafting digital transformations across all channels for a diverse range of clients from health/technology, nutrition brands, pet health to sports fashion.Creating memorable branding and powerful marketing strategies for clients seeking big category growth. Demand generation strategies, automated sales funnels, memorable customer journey experiences, up-sells, cross-sell, and retention.
EDUCATION
UWC South East Asia
Oxford and Cambridge GCE, 'O' and 'A' Levels
CIM | The Chartered Institute of Marketing
MCIM, Marketing/Marketing Management, General
SKILLS
ABOUT JASON LADD
DEVELOPING BRANDS • CREATING EXPERIENCES • GENERATING DEMAND • ACCELERATING GROWTHSuccessful marketing strategist with a proven ability to grow revenues across diverse global markets. Known as a ‘big picture’ marketer with passion and drive for every aspect of the marketing mix.Proven track record of comprehensive marketing planning and analysis. Ability to develop fully-integrated creative marketing initiatives to drive product brands into sustained periods of explosive multi-million dollar growth. A motivational sales leader with strong management skills combined with an innate ability to build and maintain strong relationships with both sales networks and internal colleagues at all levels.AREAS OF EXPERTISE:• Global market & culture understanding• Staff leadership and development• Strategic planning, integrated marketing initiatives, and revenue growth programs• Coordinated communications for consumers and all distribution channels• Development of brand architecture for corporate, business, and products • New market research and country openings, and regional market expansion programs• Product positioning and re-positioning• Successful product launches and re-launches• Creation of support tools and promotional merchandise• Developing and motivating field sales leaders• Sales channel training & development programs• Compensation plan and bonus program structuring• Event programs – qualifications, promotion and implementation• New product research, development and manufacturing
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