Jason Kaufman
- Role
- SVP and Senior Partner, Integrated Media at FleishmanHillard
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jason Kaufman
I’m a marketing and communications leader who brings a newsroom discipline to agency…
Experience
SVP and Senior Partner, Integrated Media
Apr 2022 — Present
Hired to lead editorial strategy and integrated campaigns for Omnicom firm’s top clients and new business pitches. Responsibilities and results include:· Serve on North American leadership team to develop approaches for key clients involving emerging platforms, technologies and tactics (i.e, generative AI, 360 campaign development, sponsored editorial partnerships). · Create and run interactive client and agency workshops on integrated campaign development and storytelling strategy.· Raised visibility across earned, owned and sponsored platforms for AT & T C-suite around 5G initiatives including closing the digital divide and gaming. Executions include media partnerships, media events and LinkedIn strategy. · Drove HCPs to continue medical education with healthcare leader Johnson & Johnson through a lead-generating social media program, including social playbook, video strategy and website UX.· Reinvented the social media voice for JPMorgan Chase & Co. communications leads and their in-house Instagram, Facebook and LinkedIn teams through interactive client workshops and social media playbooks.· Develop and implement a ‘story science’ approach, leveraging social listening, news analysis and competitive intelligence to inform content strategies targeted at consumers, influencers, editors, shareholders, employees and algorithms. · Additional integrated campaigns development for Healthline Media, Janssen, Bose, AbbVie, Essity and Takeda.
Skills
- Editing
- Online Advertising
- Digital Marketing
- Public Relations
- Marketing
- Search Engine Optimization (SEO)
- Video
- Business Development
- Content Strategy
- Online News
- Strategy
- Writing
- Entertainment
- Broadcast
- Content Development
- Music Journalism
- Audience Analysis
- SEO
- New Media
- Entertainment Journalism
- Digital Media
- Online Marketing
- Product Development
- Editorial
- Broadcasting
- Publishing
- Digital Strategy
- Breaking News
- Blogging
- Advertising
- Storytelling
- Integrated Marketing
- Television
- Management
- Social Media Marketing
- Social Media
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.