Jason Fung
Email Marketing Specialist @Hootsuite
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WORK HISTORY
Email Marketing Specialist @Hootsuite
Vancouver, BC, CA
At Hootsuite, I own the strategy and execution behind how we bring new audiences into our ecosystem, nurture them thoughtfully, and convert them into free trials and paying customers. My role spans the full email funnel—from acquisition campaigns to nurture journeys—ensuring that every touchpoint delivers the right message at the right time, in the right way.Beyond acquisition, I also run ad-hoc campaigns, webinar programs, and monetization initiatives, connecting business goals with smart, data-driven email strategies. Each program is designed to not only engage our audience, but also drive measurable impact on pipeline and revenue.I collaborate closely with copywriters, automation specialists, and growth marketers to deliver campaigns that balance creative storytelling with performance-driven testing. From radical A/B experiments to audience segmentation, my focus is on building scalable systems that optimize trial-to-paid conversion and long-term customer growth.Through my time at Hootsuite, I’ve built a sustainable, testable, and audience-first email marketing engine—one that not only delivers consistent performance today, but also lays the groundwork for future innovation in acquisition and monetization.
EDUCATION
Kwantlen Polytechnic University
Bachelor of Business Administration - BBA
ABOUT JASON FUNG
Howdy! I’m Jason, a marketing strategist born and raised on the west coast of British Columbia. I live for the outdoors, travelling, and wicked food with even more wicked people. Professionally, I specialize in building and scaling email marketing strategies that actually convert. From acquisition to nurture to conversion, I design journeys that meet people at the right time, with the right message, and move them to action. Right now, I lead email acquisition and audience growth at Hootsuite—owning how we bring new people into our world, nurture them thoughtfully, and convert curiosity into free trials and paying customers. I thrive on creating smart systems that drive measurable growth, while keeping campaigns fun, engaging, and true to the audience we serve. If you’re passionate about marketing that balances creativity and performance, let’s connect—I’d love to swap ideas.
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