Jason Ibarra

About Jason Ibarra

I’m a fractional CMO and operator who partners with founders to build strong foundations, fix what’s broken, and scale what works. Today, I consult with companies ready to move beyond hustle-driven growth and into disciplined, sustainable scale.I start by aligning leadership around what matters—tightening positioning, dialing in offers, building systems, and clarifying metrics. Once the foundation is solid, I shift from retainer to performance-based compensation, with the ultimate goal of earning equity in the businesses I help grow.Over the past two decades, I’ve led and scaled integrated marketing teams, launched brands, and helped companies punch above their weight across paid media, lifecycle marketing, brand, and operations. I cut my teeth building Exults, a Florida-based digital agency, where I worked with brands like Kaplan Education, Sun International Hotels, and the University of Miami.Outside of business, I’m a South Florida native with a love for boating, scuba diving, and spearfishing—activities that mirror my mindset: dive deep, stay focused, and chase the goal.

Experience

1. Principal Marketing Consultant

   Lgg Media

   Mar 2025 — Present · Ottawa, ON, CA

   Led performance-based marketing strategy for DTC, lead-gen, and service-based brands across the U.S. Designed full-funnel systems integrating Meta, Google, and YouTube Ads with HYROS attribution and Looker Studio dashboards. Directed creative testing frameworks, ad copy optimization, and conversion-rate experiments to achieve measurable ROI gains. Oversaw client growth strategy, agency partnerships, and analytics training.Key projects include: Implemented data feedback loops that eliminated bot traffic and improved platform learning accuracy. Developed equity-based performance models aligning client profit with marketing execution. Produced AI-driven video ad workflows, merging creative iteration and analytics insight.

Education

• UCF Department of Mechanical and Aerospace Engineering

  Mechanical Engineering Related Technologies/Technicians

Skills

• Sem
• Online PR
• Cpm
• Google Adwords
• Online Branding
• Digital Marketing
• Start-Up Consulting
• Wordpress
• Search Advertising
• Facebook
• Web Development
• SEO
• Smo
• Msn Adcenter
• Google Analytics
• Social Media
• Blog Marketing
• Off Page Optimization
• Google Webmaster Tools
• Online Advertising
• Web Analytics
• Early-Stage Startups
• SEO Copywriting
• Copywriting
• Web Design
• Affiliate Marketing
• Landing Page Optimization
• E-Commerce
• Search Engine Optimization (SEO)
• Online Marketing
• Organic Search
• Website Development
• Social Media Marketing
• Online Reputation Management
• Blogging
• Lead Generation
• Email Marketing
• Conversion Optimization
• Cpl
• Keyword Analysis