Jason Horowitz
Global Head of Marketing & Media at Mattel, Inc.
- Role
- Global Head of Marketing and Media at Mattel, Inc.
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Jason Horowitz
Transformational leader and marketing executive who drives brand growth, digital innovation, and P&L results in dynamic consumer markets at the intersection of content, community and commerce. Expert in building high-performing, collaborative teams and delivering breakthrough strategies for new launches and category leadership. Recognized for hands-on operational rigor, enterprise-wide transformation, people management and bold thinking.Key Competencies: Digital Marketing & Transformation | P&L Management ($3B+)| Brand Strategy & Positioning | Media & Agency Relations | Influencer & Social Media Strategy | Retail & DTC Strategy | Data Analytics & Insights | Global Expansion | Licensing & Partnerships | Marketing Operations | Change Management | Team Leadership (150+)
Experience
Global Head of Marketing and Media
Jan 2024 — Present · El Segundo, CA, US
Built new integrated marketing division to increase effectiveness and efficiency of paid, owned and earned media- Created company\'s first AI roadmap, vetting 108 use cases and deploying 7+ across strategy, content, production and performance marketing. Increased views, watch time and speed-to-market, and reduced costs- Transformed go-to-market by creating new operating model and structure. Improved creative, scaled new capabilities and integrated 27 budget centers- Launched first-ever marketing operations function, lowering production costs and increasing global asset utilization- Enhanced social strategy, reaching 170M+ followers and 9B+ across channels in 2024- Established global media function and strengthened agency partnerships, achieving industry-leading digital mix- Secured new business and incremental entertainment partnerships by pitching in-house capabilities.
Education
University of Michigan
Bachelor, with Honors
UCLA Anderson School of Management
Master of Business Administration (M.B.A.), Marketing & Strategy
Skills
- Consumer Products
- Management
- Brand Development
- Product Development
- Integrated Marketing
- Competitive Analysis
- Strategy
- Marketing
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Customer Insight
- Entertainment
- Product Marketing
- Digital Marketing
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