Jason Fang
Data Scientist | Magician
- Role
- Senior Data Scientist at Nortonlifelock
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Jason Fang
jasonfangmagic.com jasonfangworks.com
Experience
Senior Data Scientist
May 2022 — Present · College Park, MD, US
Team LeaderMentor fellow data scientists and help them learn business needs, project strategies, and presentation skills. Provide coding and technical support if necessary. Time Series for Budget Allocation Collaborate with the Direct-to-Customer team to allocate a $300 million budget across marketing channels. Build ARIMA and Random Forest models to predict the next quarter’s sales. Utilize spend optimizers to maximize sales based on the models. Increase sales by 3% on average every quarter. Ensemble Models for Customer Acquisition CostCombine the random forest feature importance and linear regression coefficients to calculate customer acquisition cost. Compare the cost with the attribution cost and spend curve to provide important insights to stakeholders. Causal Inference for A/B Testing Build propensity models to review the effectiveness of marketing channels. Replace traditional A/B testing experiments with faster approaches. Evaluate each country’s performance and help the company to expand its global markets in more than 20 countries in Europe, Asia, and so on.
Education
University of Maryland - Robert H. Smith School of Business
Master of Science - MS
University of Maryland
Bachelor of Science - BS
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