Jason Short

About Jason Short

With extensive experience in sales leadership and business development at a ‘Big 5’ publisher, I have honed the skills and instincts critical for developing strategy in sales, marketing, and publishing. I enjoy coaching and mentoring teams or leaders looking to increase their competency in sales, strategy, or business development. I have a passion for helping publishers maximize their resources to grow the reach of their content while finding efficiencies in the business. My goal is to find ways to bring my experience and insight to needed spaces in the publishing industry in a way that finds maximum benefit to the publisher, the author, and the audience.I have become proficient at scaling business development and driving new channel growth. I have had excellent experience expanding market share in hot segments of the industry and identifying incremental opportunities within the more established segments of the market. I have a reputation among colleagues as an insightful strategist and manager while also driving consistent growth across 2 decades in multiple leadership roles. Please see my endorsements for client and colleague testimonials.My core competencies include:• Critical Analysis & Insights• P&L Management• Amazon Ecosystem Expertise• Build & Scale New Sales Channels• Strategic Planning• Business Development & Terms Negotiation• Profitability Analysis & Insight• Product Innovation & Process Improvement• Forecasting & Building Sales QuotasAvailable to discuss new consulting, contract, or full-time opportunities. Reach me at j••••@shortadvisorygroup.com

Experience

1. Founder & President

   Short Advisory Group

   Jan 2023 — Present

   What Problem Do I Solve? In One Word: GrowthI help publishers scale their businesses profitably while navigating digital transformation and distribution complexities.How?Strategic Expertise: Identifying high-impact opportunities in digital sales channels (e.g, Amazon, audiobook markets, trade distribution) and aligning resources to maximize revenue.Empathy-Driven Coaching: Empowering individuals and teams to embrace change, refine strategies, and overcome knowledge gaps.Scalable Systems: Developing systems and processes for sustained growth, such as optimizing P & Ls, improving workflow efficiency, and implementing profit-focused strategies.I am passionate about:•Helping publishers and authors connect their content with the right audiences.•Driving innovation in traditional industries while respecting their heritage.•Coaching individuals and teams to unlock their full potential.•Problem-solving at the intersection of creativity and strategy.

Education

• Towson University

  BS

Skills

• Books
• Marketing Strategy
• Email Marketing
• Online Publishing
• Publishing