Jason Dellatolla
Sales and Marketing Lead @Graewolves
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WORK HISTORY
Sales and Marketing Lead @Graewolves
At Graewolves, I\'ve built our business development engine from scratch, creating a systematic approach to finding, nurturing, and converting high-quality leads into lasting client relationships- & - Create dual-channel strategy combining targeted outbound campaigns (using Sales Navigator, Clay, Lemlist) with inbound marketing materials (whitepapers, audit templates, lead magnets)- Design qualifying application form that improved lead quality by 40%, focusing our energy on best-fit prospects- Write weekly newsletter with strategic CTAs that converts subscribers to discovery calls- Specialize in LinkedIn-focused content strategy that outperforms our industry benchmarks- & - Develop 2-call discovery framework that identifies client bottlenecks and qualifies opportunity fit- Create modular proposal system with customizable sections, per prospect needs and pain points- Implement brand audit method that pinpoints hidden growth opportunities missed by competitors- Build pricing architecture that positions our value relative to expected ROI, improving close rates- & - Implement systematic follow-up sequences that nurture prospects through buying journey- Develop tiered engagement model that creates natural upsell opportunities through project phases- Create referral system that generates 20%+ of new business from satisfied clients- Build competitive positioning strategy that carves out our unique value in crowded agency landscapesMy approach balances art and science—combining data-driven targeting with relationship-focused conversion strategies that transform cold prospects into loyal clients and advocates. x 🧪 x 🤝
EDUCATION
University of Toronto
Master of Science - MS, Kinesiology and Exercise Science
McGill University
Bachelor of Science - BS, Kinesiology and Exercise Science
McGill University
Doctor of Philosophy - PhD, Psychology
ABOUT JASON DELLATOLLA
Hello!You\'re on my profile, so here\'s a bit about me What I do is simple: I help businesses make smarter decisions by understanding how people *actually* behave—not how we *wish* they would.This might surprise you: Most branding agencies build beautiful art projects with your money. They celebrate Instagram likes while your sales stay flat. They spend weeks debating colors instead of focusing on what makes you special in the market. They take your key business & brand foundations and bury them beneath \"vibes.\" They sacrifice data, research, and consumer psychology in favor of \"what feels right.\" It\'s a total sh*tshow.As co-founder of Graewolves, I created something different. We specialize in research-backed branding and marketing. We help businesses stand out and make more money through a simple 3-step process:1⃣ We find your unique sweet spot where competitors can\'t follow you (your \"Category of One\")2⃣ We discover exactly where your potential customers get stuck or hesitant when trying to buy3⃣ We fix those sticking points through branding, marketing, and behavioral science (the psychology behind how people actually make decisions)What happens next? Our clients see up to 800% ROI within 12 months. Not because we made their logo prettier, but because we made their business work better. Through scientific thinking + principles, applied to business. Think about it: When was the last time a branding agency showed you the clear connection between their work and your actual revenue? That\'s exactly what we do. No smoke and mirrors—just results you can measure. A clear upward trend for your business My background brings together PhD-level research with real-world experience leading 100+ B2B transformations for high-ticket coaches, consultancies and agencies. Fun fact: I’ve also been a Nationally-ranked powerlifter and trained 50+ Olympic athletes (a dozen Olympic medalists!) to perform at their best. This unique blend of business, research, art, science and ambition… is what fuels all my work. Yes, our approach costs more than typical branding—not because we\'re \"premium\"(honestly, that word means nothing anymore), but because we do the deep research work that every other agency skips. We’ve (re)built 100+ brands & businesses. Increased their revenue up to 3x. Gained up to 7x higher ROI on every marketing dollar they spend. We only work with a handful of new clients each quarter.Want your branding & marketing to bring you clients 24/7/365? Let\'s talk.
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