Jason J Dacek
Founder @J. Dacek Brand & Creative Consultancy
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WORK HISTORY
Founder @J. Dacek Brand & Creative Consultancy
Waterbury, VT, US
An independent brand & creative consultancy partnering with forward-thinking brands to shape creative strategy, storytelling, and integrated campaigns that resonate across platforms and endure over time.Strategic Guidance: Advises teams on creative direction, brand evolution, and storytelling strategy.Campaign Execution: Leads full-funnel, multi-platform campaigns from concept to launch.System Building: Builds or refines brand systems for clarity, consistency, and scale.Hands-On Leadership: Directs content, design, and brand experience to elevate output.
EDUCATION
Green Mountain College
BFA, Fine Art with Graphic Design Focus
ABOUT JASON J DACEK
Jason \"J\" Dacek is a creative director with deep roots in sports, consumer products, the outdoor industry, and a sharp instinct for what moves culture. For over two decades at Burton, he helped define the brand’s visual language, creative strategy, and immersive experiences: launching sub-brands, leading campaigns with world-class athletes, designing large-scale events, and building systems that drove powerful, culture-shaping creative. His creative POV is grounded in cultural awareness, design fluency, and respect for brand heritage. Whether he’s crafting a new identity from scratch or evolving a legacy brand without losing its soul,\"J\" brings the kind of direction that’s both aesthetic-driven and high-impact. • Creative Direction – Sets the tone, the tempo, and the aesthetic style and vision.• Cultural Insight: Connects brands with audiences through strategic storytelling.• Brand Identity Systems: Builds cohesive frameworks across brand, product, digital, and retail.• Integrated Campaigns: Leads cross-functional creative from concept to execution.• Subculture Fluency: Translates community nuance into brand relevance.• Experiential Design: Turns space into feeling. Creates immersive physical and digital brand moments.• Design Systems: Crafts scalable, efficient structures for consistent brand output.• Team Leadership: Guides and develops creative teams with clarity and care.• Heritage Stewardship: Evolves legacy brands while honoring core identity.• Cross-Platform Execution: Brings ideas to life across every consumer touchpoint.
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