Jason Cowdrey
Marketing Leader / Creative Director / Brand Builder / Team Leader
- Role
- Senior Director, Consumer Marketing at Home Helpers Home Care
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Jason Cowdrey
A creative and people-focused senior level marketing professional with a demonstrated background in branding, advertising, content strategy, strategy development, executing multi-channel campaigns, brand management, public relations, and social media management. Extensive experience in healthcare, franchise marketing, and CPG across both B2B and B2C audiences. Leverages strong interpersonal skills to collaborate with executives, key stakeholders, and cross-functional internal/external teams. Consistently drives revenue, promotes brand awareness and engagement and exceeds key performance objectives.
Experience
Senior Director, Consumer Marketing
Oct 2024 — Present · Cincinnati, OH, US
Development of national consumer integrated marketing campaigns for $330M homecare provider• Implementation of company first CRM marketing automation platform for use by 250 franchisees, for national-to-local lead generation• Refresh of brand story, messaging, visuals, and campaigns, leading to 13% year-over-year growth • Introduction of new data and measurement practices leading to decreased spend with increased conversion, optimizing core digital marketing functions• Revitalization of new website launching May 2026• Implementation of best practices for AI marketing tools across digital and traditional media
Education
Northern Kentucky University
Bachelor of Arts - BA, Graphic Design
Skills
- Video
- Strategising
- Interactive Marketing
- Graphic Design
- Photography Direction
- Branding & Identity
- Creative Strategy
- Web Content
- Corporate Identity
- Concept Development
- Html
- Adobe Illustrator
- Creative Direction
- Dreamweaver
- Illustrator
- Typography
- Web Development
- Nomenclature
- Illustration
- Outdoor Advertising
- Flash
- Product Naming
- Print Publication Design
- Brand Implementation
- Advertising
- Website Development
- Integrated Marketing
- Javascript
- Logo Design
- Creative Services
- Voiceovers
- Brand Architecture
- Brand Management
- Packaging
- Interactive Media
- Web Marketing
- Copywriting
- Web Design
- Art Direction
- Adobe Creative Suite
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