Jason Burke

About Jason Burke

Marketing and Client Management professional with content creation background and management experience.My work history contains a number of different positions with one clear thread that pulls them all together - my ability to utilize my creativity to develop winning strategies, solve problems, and get results. I\'m currently the Director of Customer Marketing for a rapidly growing SaaS company, focused on developing communications strategy and creating engaging content for marketing and sales enablement. Previously, I worked in both communications and client management in the rapidly changing world of student financial aid, challenged with creating content that is useful and compelling to students, as well as addressing the financial aid processing needs of colleges and universities across New England. I also am a professional performer with an extensive background in utilizing the arts for corporate training, and I even ran my own video production business for almost a decade.

Experience

1. Director of Customer Marketing

   Clearco

   Aug 2021 — Present · Boston, MA, US

   I develop and execute the customer marketing strategy for over clients across a variety of industries. This includes communications to and events for HR professionals covering ClearCompany\'s products and general HR best practices. I also manage the visual media strategy for ClearCompany, covering product videos, learning videos, and webinars, all with an emphasis on long-term customer engagement-Executes comprehensive advocacy marketing strategy including development of client stories and testimonials, and promotion through email, social media, and web-Manages product communications for dozens of product launches and feature enhancements every year. Strategy includes bulk email, one to one email, in-app messaging, blog posts, and recurring video updates-Develops promotional and support documentation focused on customer engagement, product adoption, and sales enablement-Assists with planning and execution of annual live or digital user conferences and all client, prospect, and partner webinars-Develops and executes comprehensive video strategy for clients, prospects and partners including developing visual style, maintaining brand standards, improving accessibility, and enabling distribution for videos across product categories.

Education

• Emerson College

  Master of Arts (M.A.), Media Arts

• De Anza College

  General Studies

  1995 — 1998

• Boston University

  Bachelor of Science (B.S.), Film and Television Production

  1998 — 2000

Skills

• Salesforce Marketing Cloud
• Microsoft Office
• Salesforce.com
• Video Production
• Adobe Creative Suite
• Customer Service
• Photoshop
• Relationship Management
• Public Speaking
• Coaching
• Loans
• Strategic Planning
• Content Management Systems (Cms)
• Digital Marketing
• Team Building
• Management
• Sharepoint
• Training
• Student Financial Aid
• Nonprofits
• Audio Post Production
• Business Strategy
• Audio Recording
• Marketing
• Content Strategy
• Final Cut Pro
• Project Management
• Creative Content Creation
• Crm
• Leadership
• Analysis