Jason B.
Award Winning Product Marketing Manager at Simpro Group | MA History | Specializing in Competitive Intelligence, Win/Loss Analysis, Positioning & Messaging, and GTM Strategies | Leveraging AI for Enhanced Market Strategy
- Role
- Product Marketing Manager at Simpro Software
- Location
- Vancouver, WA, US
- LinkedIn followers
- 500 followers
About Jason B.
As a Product Marketing Manager with over 5.5 years at Simpro Group, I focus on…
Experience
Product Marketing Manager
Jan 2024 — Present · Vancouver, WA, US
Lead Competitive Intelligence (CI) initiatives across the Simpro Group ensuring strategic positioning and identification of market opportunities- Develop and draft compelling messaging for various campaigns, including landing pages, social media content, flyers, and more- Create detailed competitive flyers, battlecards, and feature comparison matrices to equip the teams with critical insights- Facilitate upsell and cross-sell opportunities across the group, driving revenue growth- Successfully manage and lead the competitive intel and Win/Loss program, providing actionable insights that shape product strategies- Developed comprehensive battlecards that have significantly enhanced sales effectiveness- Created a CI grid showcasing feature comparisons across the market, aiding in strategic decision-making- Authored persuasive messaging that has successfully converted customers to Simpro from competing platforms- Honored with the \"High Five\" award in Q1 of 2024, recognized for exemplary teamwork and collaboration by my colleagues- Proficient in messaging, writing, editing, communication, CI, and AI, consistently delivering high-quality content and strategic insights.
Education
California State University, Chico
Bachelor's degree, History
2013 — 2015
California State University, Chico
Master's degree, History
2018 — 2020
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