Jason Beckett

About Jason Beckett

If it can be written or thought.it can be filmed.\"- Stanley Kubrick I am a…

Experience

1. Video Producer

   Berry Insurance

   Nov 2022 — Present · Franklin, MA, US

   Collaborate with the marketing team on our content strategy, aligning it with short-term and long-term marketing targets- Create and publish a variety of engaging video content, including a minimum of 4 videos, up to 8 videos per month- Educate our audience with unbiased, valuable video content that will lead them down our sales funnel- Build an online video community- Report to the Senior Marketing Manager & work cross-functionally with other departments such as sales, service, and the management committee- Liaise with content writers to ensure brand consistency- Optimize content according to SEO via TubeBuddy, SemRush- Work with the marketing team to use content management systems to analyze video traffic and user engagement metrics; report on core video metrics to Senior Marketing Manager-Manage video content distribution to our website, YouTube, and other social media platforms to increase web traffic- Coach the team on creating better 1:1 videos- Stay up-to-date with digital marketing developments and generating new video concepts to draw audience engagement- Report on video performance to highlight wins, areas of improvement and recommendations for future projects.

Education

• University of Massachusetts, Amherst

  Bachelor of Arts - BA

  2015 — 2019

• Franklin High School

  High School

  2011 — 2015

Skills

• Social Media
• Entertainment
• Team Building
• Leadership
• Comedy
• Microsoft Word
• Football
• Microsoft Office
• Social Networking
• Singing
• Strategic Planning
• Dance
• Theatre
• Acting
• Teamwork
• Public Speaking
• Discus
• Powerpoint
• Ski