Jason Avant

About Jason Avant

I\'m an experienced content director, strategist, editor and writer, with 20 years of combined freelance and full-time experience. Since 2006 I\'ve been a social media and content consultant, helping brands develop content strategies and advising them on how to effectively grow their online audiences and work with bloggers. I\'ve spoken on brands, blogging and social media at the 2009 PRSA International Conference, the 2011 and 2012 South By Southwest Conferences, and the 2012 and 2013 Dad 2.0 Summits. I\'ve worked on the corporate side as a social media manager for Life Technologies, one of the world\'s pre-eminent biotechnology companies, as a content marketing specialist for eDriving.com, as a communications manager for Intrexon, a leading-edge biotech company, and as Manager, Content Marketing for Frequence, the only all-in-one advertising automation platform on the market. I\'m currently serving as Content Marketing Manager for Advance Local, developing content strategy and executing content plans for Advance\'s wide range of clients.I\'ve had a number of other content-focused roles, beginning in 2005 as the founder and managing editor of DadCentric, an award-winning website for fathers. Recognized by Parents Magazine as Editor\'s Choice For 2011\'s Best Dad Blog and selected by Babble.com as 2011\'s Best Group Dad Blog, the site and I were featured on ABCNews.com, BusinessWeek.com, USA Today, Time.com, CNN.com, the Seattle Post-Intelligencer, and the CBS Evening News. In addition, I was a Featured Contributor at Man of The House.com, a Proctor and Gamble-sponsored site for men that was the subject of feature articles in Ad Age and The New York Times. I\'ve had a toe in the motorcycle writing world. I was a feature writer for Victory Motorcycles\' corporate blog, and was a contributor to RideApart.com and RevZilla\'s Common Tread blog, where my focus was on motorcycle industry news. I\'ve served as a project editor for Anthony Bourdain\'s Parts Unknown website, and was a contributor to the award-winning travel website Roads and Kingdoms, selected by the James Beard Foundation as Publication of The Year for 2017 and 2018. Specialties: Writing, editing, content strategy, content marketing, branding and identity, corporate communications, bloggingPronouns: He / him / his

Experience

1. Content Marketing Manager

   Advance Local

   Apr 2025 — Present

Education

• San Diego State University

  Political Science and Government, English / Creative Writing

  1987 — 1992

Skills

• Copywriting
• Creative Writing
• SEO Copywriting
• Online Publications
• Editorial
• Content Strategy
• Publicity
• Social Networking
• Social Media Measurement
• Writing
• Social Branding
• Social Media Marketing
• Digital Media
• Corporate Communications
• Community Management
• Web Content
• Social Media Consulting
• SEO
• Humor Writing
• Entertainment Journalism
• New Media Consulting
• Feature Articles
• Wordpress
• Newsletters
• Editing
• Facebook
• Web Content Management
• Blogging Software
• New Media
• Non-Fiction
• Advertising
• Magazines
• Social Media
• Content Marketing
• Social Media Relations
• Content Development
• Public Relations
• Media Relations
• Copy Editing
• Marketing