Jason Askew

About Jason Askew

I’m a strategic product marketing leader with deep experience in B2B SaaS and event technology. I build and scale go-to-market strategies that connect product innovation to measurable business growth. I focus on creating clarity, driving adoption, and turning data and insights into tangible results.At Cvent, I lead product marketing for a broad portfolio that includes OnArrival, LeadCapture, Exhibitor Management, Reporting, Integrations, and Onsite Technology. These solutions support the entire attendee journey, from registration and check-in to lead capture and analytics, helping organizations deliver exceptional in-person experiences and prove event ROI.I work across product, sales, marketing, and customer success to align strategy, shape roadmaps, and ensure each product delivers business impact. My role spans competitive intelligence, persona research, and ecosystem planning, translating insights into growth opportunities that strengthen Cvent’s market position.I take a data-driven approach to storytelling and decision-making. By integrating AI tools into research and go-to-market workflows, I accelerate insight generation and adapt strategy as markets evolve. I’m passionate about connecting innovation, execution, and collaboration to build scaled programs and deliver measurable results.

Experience

1. Senior Product Marketing Manager

   Cvent

   Aug 2021 — Present · Washington, DC, US

   Promoted in 2021 to lead go-to-market strategy and product marketing for Cvent’s Onsite Solutions and Data Intelligence portfolio. The expanded remit added Competitive Intelligence, Reporting, Surveys, Analytics, and the App Marketplace to my existing focus on Onsite Technology, LeadCapture, and Exhibitor Management. My work connects pre-event engagement, onsite interaction, and post-event insights to help organizations activate event data and drive measurable ROI through automation and AI.Key Contributions and Impact• Define market opportunities, competitive positioning, and growth strategies for Onsite Solutions, Lead Capture, Integrations, Analytics, and Feedback products.• Translate complex platform capabilities into clear, differentiated value propositions for marketing, event, and technology leaders.• Partner with Product, Sales, and Customer Success to shape roadmaps, set launch priorities, and align innovation with customer demand.• Operationalize AI across marketing research and analytics workflows to enhance speed, insight quality, and campaign precision.• Plan and execute product launches and lifecycle campaigns with compelling storytelling, rapid enablement, and measurable business results.• Develop enablement frameworks, content, and collateral that increase sales conversion and shorten deal cycles.• Analyze product performance, campaign results, and adoption metrics to guide continuous growth and portfolio optimization.Key Outcomes• Contributed to over $160M in 2024 product bookings across Cvent’s Onsite Solutions and Data Intelligence portfolios, driving GTM alignment and cross-product adoption.• Led triple-digit year-over-year growth in the self-service onsite technology portfolio through market repositioning and data-driven storytelling.• Advanced AI-enabled research and analytics programs, improving speed, insight quality, and campaign precision.

Education

• University of Rhode Island

  Bachelor's Degree, Double Major in Public Relations and Communications (Marketing Focus); Minor in Music Performance

Skills

• Project Management
• Salesforce.com
• Event Management
• Networking
• Program Management
• Marketing Management
• Sales
• Demand Generation
• Account Management
• International Events
• Social Media
• Strategy
• Integration
• Process Improvement
• Corporate Events
• Data Center
• Logistics
• Training
• Management
• Marketing
• Event Planning
• Solution Selling
• Team Leadership
• Teamwork
• Project Coordination
• Team Management
• Trade Shows
• Product Marketing
• Lead Generation
• Project Planning
• Vendor Management
• Budgets
• Events
• Analytics
• Public Relations
• Cross-Functional Team Leadership
• Analysis
• Marketing Communications