Jason Allen

About Jason Allen

I\'m a Social Media Manager at CSAA Insurance Group, a insurer. In other words, I find…

Experience

1. Public Relations Manager

   CSAA Insurance Group

   Apr 2015 — Present

   Drive social media strategy for the CSAA Insurance Group corporate brand. Expand digital footprint across traditional and emerging social media platforms.Drive the development and implementation of the CEO social media strategy. Serve as a trusted advisor on all matters of digital presence. Amplify positive external visibility and thought leadership across relevant platforms.Shape and own corporate social media editorial calendar and policy. Leverage social media to protect and enhance the reputation of CSAA Insurance Group. Ensure that our brand reputation is a source of pride for stakeholders including employees, customers, our family and the community. Responsible for developing and implementing customer complaint rapid response program.Responsible for developing and implementing enterprise-wide brand ambassador program, and directly managing publishing tools and vendor relationships.Guide and advise on the marketing strategy for CSAA Insurance Group subsidiary Avanta Ventures to enhance digital presence.Fortify social media crisis response and catastrophe plans, processes and capabilities to effectively prepare and respond to critical situations.Work collaboratively with a broad range of cross-functional partners, including C-Suite,Marketing, Strategy and Innovation, Venture Capital, Human Resources, Talent Acquisition, Legal, Club and National partners.Manage one social media agency - a team of five.Manage $110K budget.

Education

• University of California, Berkeley

  B.A., Mass Communications

  1997 — 2001

• University of California, Berkeley

  Masters of Journalism

  2001 — 2003

Skills

• Feature Articles
• Public Relations
• Media Relations
• Proofreading
• Video
• Publications
• Strategic Communications
• Content Management
• Storytelling
• Blogging
• Content Strategy
• Editorial
• Creative Writing
• Product Marketing
• Social Networking
• Copywriting
• Editing
• Publishing
• Marketing Communications
• Social Media
• Copy Editing
• Video Games
• Press Releases
• Digital Media