Jason Shogren
Director Category Growth and Shopper Insights North AmericaFostering robust customer partnerships through data-driven insights, crafting persuasive selling narratives, and driving portfolio expansion.
- Role
- Director Category Development North America at Reckitt
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Jason Shogren
Accomplished leader with Fortune 40 and top 30 consumer goods experience. Known for building high performing teams, optimizing resources, shaping strategy, and engaging stakeholders for optimal results. Expertise includes merchandising, P&L ownership, omni transformation, category development, cultivating insights into action, customer engagement, and building winning cultures.Big DataData and InsightsConsumer InsightsShopper InsightsRelationship BuildingTeam DevelopmentTeam BuildingStrategy Creation and ExecutionCPG Results DrivenShaping the FutureTrend Analysisomni transformationP & L ownership
Experience
Director Category Development North America
Jul 2024 — Present · Minneapolis, MN, US
Owns the development and execution of comprehensive Category Growth Plans (CPG) for the regional Business Unit (BU), ensuring alignment with overall business objectivesFormulate precise category management strategies encompassing merchandising, product assortment, placement, pricing, and promotion, with a keen focus on both online and offline channels.Manages Category Management teams, located remotely and embedded within field sales, focused on execution of the category strategy at specific key customers.Act as the go-to internal category expert, collaborating seamlessly with cross-functional teams, including sales, strategy, shopper marketing, and insights, to create actionable category plans.Present strategic insights confidently and articulately in various settings, including customer meetings, internal discussions, and board meetings.Cultivate enduring partnerships with customers, including senior-level engagement, to foster trust and collaboration.Collaborate proactively with the customer team to spearhead category leadership initiatives in omnichannel and digital solutions.Remain abreast of market trends and competitor strategies, continually refining category strategies to maintain a competitive edge.Contribute actively to the development of Category Management best practices, leveraging industry insights and expertise to enhance departmental capabilities.
Education
Wisconsin School of Business
Bachelors of Business Administration, Marketing and Management
1989 — 1993
Skills
- Strategic Negotiations
- Merchandise Planning
- Customer Insight
- Cross-Functional Team Leadership
- Assortment
- Merchandising
- Retail
- Forecasting
- Web Content Management
- Inventory Management
- Inventory Control
- Multi-Channel Retail
- Open to Buy Management
- Planograms
- Private Label
- Trend Analysis
- Leadership
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