Jason Floyd

About Jason Floyd

Retail is where brand, product, and culture meet — and where great experiences turn consumers into lifelong fans.I am a retail experience leader with more than 20 years of experience designing and scaling consumer experiences across physical retail, digital touchpoints, and branded environments for some of the world’s most recognized brands, including adidas, Microsoft, and GameStop.Today I lead Retail Brand Environments at adidas, where my team develops and deploys physical retail concepts, branded environments, and in-store storytelling across wholesale and owned retail channels.My work sits at the intersection of retail design, visual merchandising, storytelling, and consumer experience — translating brand and product strategy into environments that drive engagement, sell-through, and cultural relevance.Across my career, I have led global and North America-based teams responsible for:• Visual merchandising and product storytelling• Retail concept strategy and global toolkits• Store design and environment development• Shopper experience design and activation• Large-scale retail rollouts across thousands of doors• In-house design studio leadership and external agency management• New store and remodel planning• Marketplace and wholesale ecosystem development• Store development and capital planning with P&L accountabilityPreviously at Microsoft, I led channel marketing, visual merchandising, and retail design for Surface, Xbox, Windows, and Office, shaping global retail experiences across major consumer electronics retailers. Earlier in my career at GameStop and RadioShack, I focused heavily on new store expansion, product and category launches, seasonal marketing activations, and overall store presentation and experience.I currently serve on the VMSD Editorial Advisory Board, contributing to conversations shaping the future of experiential retail.I’m passionate about building teams, creating meaningful consumer experiences, and helping brands translate strategy into powerful physical environments.

Experience

1. Head of Retail Brand Environments

   adidas

   Oct 2018 — Present · Portland, OR, US

   Lead strategy, design, and execution of branded retail environments and consumer experiences across adidas’ North American marketplace.Key responsibilities include:• Leading the design, development, and rollout of branded retail concepts across wholesale and owned retail locations• Managing a multi-million-dollar annual capital budget for branded shop, fixture, and environment programs• Directing visual merchandising, retail storytelling, and consumer activation environments• Overseeing 2D and 3D point-of-sale design, content, and production• Leading wholesale marketing launch readiness and point-of-sale execution standards across key accounts• Developing and managing the adidas North America in-house brand design and content creation studio• Partnering on marketplace door tiering, investment strategy, and experience prioritization• Leading external agency partners across retail design, fixture development, production, and installationThe team delivers shop-in-shops, fixture systems, visual merchandising programs, and immersive brand storytelling environments across partners including Foot Locker, Dick’s Sporting Goods, and other key retail accounts

Education

• Collin College

  Business Marketing

Skills

• Profit
• P&L Management
• E-Commerce
• Cross-Functional Team Leadership
• Visual Merchandising
• Marketing Strategy
• Space Planning
• Illustrator
• Customer Service
• New Store Openings
• Pos
• Space-Planning
• Forecasting
• Program Management
• Jda
• Marketing
• Sales
• Brand Development
• Retail
• Retail Category Management
• Graphic Design
• Branding & Identity
• Analytics
• Photoshop
• Inventory Management
• Vendor Management
• Store Management
• Leadership
• Product Development
• Indesign
• Multi-Channel Retail
• Product Marketing
• Merchandising
• Brand Awareness
• Management
• Team Building
• Team Leadership
• Project Management
• • Certified Ddi Talent Development Trainer
• Retail Marketing