Jason James
Director - Digital Analytics @Merkle Emea
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WORK HISTORY
Director - Digital Analytics @Merkle Emea
London, GB
As Analytics Director I work with our clients and internal teams to understand their data challenges, present our solutions, and manage delivery as required. I continually develop commercial expertise in myself in various disciplines, such as analytics, ad tech, reporting and visualisation, attribution, and feeds and structured data.
EDUCATION
University of Bradford
BSc (Hons), Robotics & Artificial Intelligence
SKILLS
ABOUT JASON JAMES
Digital Marketer | Web Analytics Expert | Paid Search Director | GraduateI\'m a graduate with over 10 years experience in Digital Marketing and I\'m primarily using LinkedIn and other social media to network with other professionals working in the same field as myself so we can benefit from each others experience and skills within our roles. I\'m also interested in offering help & support to any business\' who outsource all or part of their marketing.I currently work for a full-service, marketing communications agency as a Digital Marketing Account Director within a growing digital department and responsible for building, optimisation, performance, reporting and general day-today management of numerous digital campaigns. Our clients are varied and encompass B2B and B2C with a large amount of retail or eCommerce. I manage our digital marketing to team to carry out all paid search & display advertising across Google Ads and paid search advertising on Micorsoft Advertising as well as Facebook Ads, Twitter Ads and LinkedIn Ads for all the agency\'s clients, utilising the latest retargeting techniques.Previously, I worked for Steatite managing a portfolio of websites where I was responsible for managing Web Development, SEO, PPC (large scale performance based PPC campaigns on both Google AdWords and Bing Ads platforms), Hosting and managing the ROI and continual review and analysis of the companies websites against business objectives within a B2B environment.SpecialtiesDigital Marketing, PPC, Google Ads, Microsoft (Bing) Ads, Google Analytics, Facebook Ads, Twitter Ads, LinkedIn Ads, Google Tag Manager
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