Jason Weintraub
Senior Marketing Manager at Stanley Black & Decker, Inc.
- Role
- Senior Marketing Manager at Stanley Black & Decker, Inc.
- Location
- Honolulu, HI, US
- LinkedIn followers
- 500 followers
About Jason Weintraub
My name is Jason Weintraub and I am Digital Marketing Specialist and Freelance Writer in Atlanta, GA.Marketing: I have worked in Marketing for 8+ years and have experience in the Social Media, Web Content, SEO, Analytics, Email Campaigns, CMS, and Event Planning platforms. I have 2-3 years in Search Marketing experience where I am efficient in both organic and PPC analytics.I have 3 years of CMS and back-end experience including Sitecore, Wordpress, Drupal, and Oracle. I also have 4 years of Social Media experience where I have maintained, developed, and executed Marketing plans for Social Media campaigns that have served thousands of followers/fans. Writing:As well as writing for major outlets both print and online, I have also conducted in research projects with representatives from The Recording Academy and CNN. The projects consisted of in-depth research which would allow the outlets to conduct unique and special interviews across the Entertainment channel.
Experience
Senior Marketing Manager
Oct 2020 — Present
Develop strategies and tactics to increase brand awareness, attract brand advocates and support core initiatives that support organic growth- Heading our Email and Salesforce initiative to strategize and development campaigns that include lead generation, talent recruitment & job journeys, informative monthly content, connecting analytics with our segmented groups and engaging audience- Create Marketing functions and introduce software across the corporate team that will help with workflow communication and efficiency- Work with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, social media, lead generation campaigns, copywriting, performance analysis- Working along side with HR/Talent to produce content and strategy to ensure best recruiting efforts through a variety of digital channels and events- Produce valuable and engaging content for our website and social media channels that attracts and converts our target groups
Education
Georgia State University - J. Mack Robinson College of Business
BBA, Marketing
2009 — 2012
Skills
- Social Media
- Marketing
- Online Advertising
- SEO
- Entertainment
- Music
- Social Media Marketing
- Blogging
- Copywriting
- Social Networking
- Email Marketing
- Event Planning
- Public Relations
- Digital Marketing
- Copy Editing
- Sem
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