Jason Vega
Vice President Digital Strategy & Innovation @Roady\'s Truck Stops
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WORK HISTORY
Vice President Digital Strategy & Innovation @Roady\'s Truck Stops
Nampa, ID, US
Define and execute the company’s digital innovation roadmap, including responsible AI adoption, automation, and data-driven decision systems.Identify and deploy technologies that improve speed, accuracy, scalability, and customer experience across fuel and loyalty programs.Oversee technology strategy for fuel-related programs, rewards, and loyalty platforms.Improve transaction flows, redemption processes, reporting accuracy, and partner integrationsLead development of internal databases, dashboards, and reporting tools that deliver real-time visibility into performance, trends, and growth opportunities.Standardize data pipelines, reporting logic, and governance to support executive and field-level decision making.Modernize policies, workflows, and operating procedures through automation and system redesign.Core StrengthsDigital Transformation • AI Strategy • Loyalty & Rewards Systems • Fuel Technology • Data Architecture • Dashboards & Analytics • Process Automation • Systems Integration • Policy Optimization • Scalable Platform Design
SKILLS
ABOUT JASON VEGA
With 30 years of experience spanning business development, operations, asset protection, and risk management, I currently serve as Vice President of Digital Strategy & Innovation, overseeing digital strategy, technology platforms, and process optimization with Roady’s Truck Stops. I lead initiatives at the intersection of innovation, AI, data, and operations, driving improvements across fuel-related programs, rewards and loyalty systems, internal databases, dashboards, and enterprise workflows. My background in technical support and marketing analysis enables me to translate complex operational challenges into scalable, data-driven solutions that improve efficiency, visibility, and decision-making.Throughout my career, I’ve delivered impact through fraud mitigation, loyalty program optimization, policy and process modernization, and cross-functional alignment—working closely with DevOps, marketing, sales, and operations teams to streamline systems and drive measurable results.In parallel, I am the Founder of Kingdom Creatives, a faith-driven digital platform designed to equip and support underserved churches through modern technology, automation, and scalable digital infrastructure. This work reflects my passion for building systems that create meaningful impact—both operationally and mission-driven.Known for bridging the gap between strategy and execution, I focus on building practical, high-impact solutions that advance innovation, growth, and long-term customer engagement.
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