Jason Vaught

About Jason Vaught

I carry an entrepreneurial spirit into everything I do. This entrepreneurial fire fuels…

Experience

1. Director of Content & Marketing

   Smashbrand

   Feb 2023 — Present · Boise, ID, US

   As the Director of Content and Marketing, my primary role is to develop and execute a targeted content and marketing strategy that aligns with the overall business objectives. My role involves managing content creation, producing high-quality, engaging, and relevant content for various channels, and ensuring that all content is optimized for search engines and follows brand guidelines. In addition to content creation, my job includes the following:Implementing various digital marketing campaigns.Managing the budget for content and marketing activities.Staying up-to-date on industry trends and emerging technologies.Collaboration with leadership and the design team is crucial to ensure that the brand is consistent across all touchpoints.Networking is vital for any position within an organization, but it is especially true in content and marketing. My role includes developing and maintaining relationships with industry influencers, media outlets, and key stakeholders to promote the company\'s brand and values.As the Director of Content and Marketing, I monitor and analyze customer feedback to identify areas for improvement in our overall company strategy. My role presents opportunities to be a spokesperson for the company, representing the company in media interviews and public speaking engagements to increase brand awareness and promote our values and vision. My role is multi-faceted, and I strive to foster a positive and collaborative team environment to ensure all content and marketing activities align with the company\'s values and mission. I continuously identify opportunities to expand the company\'s reach and CPG industry impact through partnerships and collaboration.

Education

• Buena High School

  High School Diploma

  1998 — 2001