Jason Tice
Senior Trading Specialist, Advertiser @The Trade Desk
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WORK HISTORY
Senior Trading Specialist, Advertiser @The Trade Desk
Los Angeles, CA, US
EDUCATION
California State University, Los Angeles
Bachelor of Science (BS), International Business
SKILLS
ABOUT JASON TICE
Digital Media Strategist specializing in Programmatic Advertising with 10 years of experience managing high-impact marketing campaigns for Amazon, Walt Disney Studios, Disney+, Hulu, FX, NatGeo, and Norton LifeLock. Owns the strategic vision and delivery of data-driven media plans, ensuring alignment with business goals while driving execution, optimization, and performance. Seasoned campaign manager and strategic partner adept at client communication, performance benchmarking, KPI analysis, attribution methodology and audience optimization. Utilizes actionable insights and analytics to provide comprehensive guidance on meeting campaign objectives. First hand experience executing across Amazon DSP, The Trade Desk and DV360 enabling clear cross-platform planning.Proven ability to think out of the box and excel in a fast-paced, agile, and dynamic environment while delivering desired outcomes. Approaches problems with curiosity, creativity, and analytical thinking. Embraces every challenge as an opportunity to learn something new, develop innovative ideas, solve complex issues and identify unique opportunities for innovation. Develops and strengthens cross-functional relationships (across customers, marketing, data science, engineering, product management, and leadership) adopting a “team first” mindset, working collaboratively to achieve shared goals. As a Thought Leader, helps clients and colleagues deepen their understanding of advertising trends, best practices, competitors, and technical intricacies. Demonstrates integrity and respect by listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results. Mentors team members on overcoming doubts and challenges to meet organizational and professional goals. Inspires them to develop a diverse and durable skillset to enable long term growth and confidence in their capabilities. Champions a person-first management mentality embracing empathy and accountability.
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