Jason Sylva

About Jason Sylva

I lead growth marketing for subscription businesses with a focus on acquisition, retention, and building long-term value.At CNN, I lead growth marketing for the company’s direct-to-consumer subscription business, spanning paid media, lifecycle, pricing, and distribution. My work sits at the intersection of product, marketing, and data, with a focus on building scalable growth systems and improving LTV across the subscriber lifecycle.Previously, I led consumer revenue at New York Magazine (Vox Media), where I helped scale the subscription business and held growth roles at The New York Times and Financial Times, focused on audience development and digital subscriptions.Across roles, I’ve focused on- Scaling subscription and recurring revenue businesses- Connecting brand, performance, and lifecycle into a single growth system- Developing pricing, packaging and offer strategies tied to long-term value- Operating cross-functionally across product, data and marketingCore focus areas:Paid Media Strategy | Pricing & Offer Optimization | Subscription Growth | Customer Lifecycle | Forecasting & Modeling | Go-to-Market Planning | International Expansion | Wholesale Partnerships | Leadership & Culture Building

Experience

1. Strategic Advisor

   Subsuite

   Aug 2023 — Present

   SubSuite is a smart, collaborative, bundling-marketing-loyalty platform designed specifically for subscription brands to maximize profits and user experience.

Education

• Saint Joseph's University - Erivan K. Haub School of Business

  BS, Finance

• Babson F.W. Olin Graduate School of Business

  MBA, Strategy & Marketing

Skills

• Advertising Sales
• Business Strategy
• Product Marketing
• Marketing Strategy
• Product Development