Jason Slominski
Director, Communications Design @Healixglobal
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WORK HISTORY
Director, Communications Design @Healixglobal
Trusted media agency contact for pharmaceutical clients and creative agencies; built and maintained positive agency relationships while managing contracted deliverables and ad hoc requestsDirected the strategic allocation and optimization of $100M+ multichannel media budgets for blockbuster Rx brand across patient and HCP (primary care) audiencesCreator of integrated go-to-market paid media strategies and optimal channel mixes from strong understanding of client’s objectives, client research including models, and internal proprietary toolsProvides leadership and input on media plans and tactical decisions to ensure all channels align to client strategy and goals. Channels include linear and digital video, paid social, digital display, programmatic, DOOH, Point of Care, and SEMPartners with Analytics leads to transform raw data into report with a cohesive narrative to inform data-driven decisions; implemented continuous optimizations to paid media channels to improve client KPIs and measurable results (i.e. site visits, site actions/CRM sign ups, script lift)
EDUCATION
The College of New Jersey
Bachelor of Science - BS, Marketing
SKILLS
ABOUT JASON SLOMINSKI
Over 8 years of experience in pharmaceutical advertising, specializing in architecting integrated media strategies for Rx brands across patient and HCP audiences (primary care and specialists). My background in client management, planning and digital buying allows me to combine data-driven insights with creative innovation to deliver optimal channel mixes and media plans spanning linear and digital video, paid social, programmatic, Point of Care, and SEM.
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