Jason Schmetzer
B2B Marketing Executive | Demand Gen, RevOps & AI Automation | Turning Complex Funnels Into Measurable Growth
- Role
- Director of Marketing at Shipsigma
- Location
- Indianapolis, IN, US
- LinkedIn followers
- 500 followers
About Jason Schmetzer
I build and lead marketing systems that create measurable growth with the operational discipline to sustain it.For more than 15 years, I’ve led teams across SaaS, healthcare, and enterprise technology, turning fragmented marketing efforts into coordinated demand engines. My focus is always the same: align brand, demand, and data so marketing becomes a predictable revenue function instead of a cost center.My core strengths include:+ Building demand gen frameworks that connect strategy to sales outcomes+ Leading high-performing teams through growth, restructuring, or reinvention+ Integrating AI and automation to improve marketing efficiency and precision+Translating complex products into clear, conversion-driven storytellingI believe the best marketing leaders bridge creativity and accountability—they inspire teams, but they also know their CAC and close rate. My work lives in that intersection.If you’re looking for a marketing executive who understands both sides of growth—the art and the architecture—that’s the problem I solve.
Experience
Director of Marketing
Feb 2026 — Present · Indianapolis, IN, US
Education
Ball State University
BS, English and Creative Writing
1995 — 2000
Seton Hill University
Master of Fine Arts (M.F.A.), Fiction Writing
2000 — 2002
Skills
- Google Adwords Certification
- Editing
- Writing
- Composing Press Releases
- Coaching
- Press Releases
- Technical Writing
- Publications
- Adobe Creative Suite
- CRO
- Storytelling
- Blogging
- Books
- Book Design
- Publicity
- Creative Writing
- Ghostwriting
- Published Author
- Advertising
- Google Analytics Individual Qualification
- Fiction Writing
- Training
- SEO
- Ppc
- Short Stories
- Feature Articles
- Non-Fiction
- Freelance Writing
- Microsoft Office
- Email Marketing
- Sem
- Publishing
- Copywriting
- Fiction
- Internal Communications
- Proofreading
- Copy Editing
- Content Management
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