Jason Rutherford

About Jason Rutherford

I am a results-driven Senior Sales Leader with 15+ years of experience transforming sales organizations, building high-performing teams, and delivering consistent revenue growth across logistics, telecommunications, consumer goods, and healthcare.With an MBA in Marketing and as a current Doctor of Business Administration (DBA) candidate, I bring the unique ability to translate strategy into measurable outcomes. My leadership philosophy is rooted in data-driven decision-making, people development, and a passion for creating cultures of accountability and performance.Core Strengths & ImpactCRM & Salesforce Strategy – Skilled in leveraging Salesforce, CRM platforms, and analytics tools (Power BI, reporting dashboards) to forecast accurately, optimize pipelines, and improve customer lifecycle management.Talent Acquisition & Development – Known for having an eye for identifying and hiring high-potential talent, then equipping them with the training, coaching, and mentorship to become top performers.Employee Experience & Retention – I design onboarding and development programs that not only accelerate ramp-up but also foster loyalty, engagement, and long-term retention by creating environments where employees thrive.Sales Leadership & Market Expansion – Consistently delivered double-digit growth, led teams to top 10% performance rankings, and exceeded sales budgets in highly competitive industries.Cross-Functional Collaboration – Partner effectively with Marketing, Operations, and Finance to align strategies, launch initiatives, and strengthen customer acquisition and retention.Culture Builder – Recognized for creating high-performance, inclusive cultures where people feel empowered, valued, and motivated to deliver results.Beyond corporate leadership, I serve as a Board Member for Shepherd’s Care Medical Clinic, applying my business and fundraising expertise to advance healthcare access for underserved communities. I thrive in fast-paced, mission-driven organizations that value innovation, performance, and people development. My goal is to help companies not only hit targets but also build sustainable growth engines through empowered teams, optimized processes, and exceptional employee experiences.

Experience

1. Sales Manager, Smb Outbound Sales

   Yelp

   Feb 2026 — Present · US

   Lead and develop a high-performing outbound sales team focused on helping small and medium-sized businesses grow through Yelp’s digital advertising and marketing platform. Drive revenue growth by coaching sales professionals, strengthening prospecting strategy, and managing performance through data-driven KPIs.Responsible for building a culture of accountability, consistent pipeline generation, and consultative selling that enables representatives to exceed quota and deliver measurable value to local businesses.Key Focus Areas• Lead, coach, and develop outbound sales representatives in a fast-paced SaaS sales environment• Drive pipeline generation through structured prospecting and outbound call strategy• Manage key performance metrics including activity levels, conversion rates, and quota attainment• Conduct call coaching, one-on-one development sessions, and performance reviews to elevate team results• Collaborate with cross-functional partners to improve sales enablement and operational efficiencyCore Skills: Sales Leadership, Outbound Prospecting, Pipeline Development, SaaS Sales, Team Coaching, KPI Management, Revenue Growth.

Education

• University of Phoenix

  Doctor of Business Administration

• University of Phoenix

  Master of Business Administration, Marketing

• University of Phoenix

  Master of Business Administration, MBA

  2014 — 2016

• University of Phoenix

  Doctor of Business Administration (DBA)

  2020

• North Carolina Central University

  Bachelor of Arts - BA, Marketing

  2005 — 2009