Jason Rivera

About Jason Rivera

Part thinker, part doer.Highlights- Deep history in brand building and marketing strategy development- Expert in qualitative and quantitative research, measurement and analytics - Responsible for managing teams, clients, revenue, forecasting, budgets and P&L responsibilities- Developer of vision and execution plan for agency positioning and internal culture- 20+ time speaker at national marketing conferences- Featured contributor and author to books, television, web, news segments and print columns- Developed brand, consumer and marketing strategies for more than 200 brands and have contributed to creation and launch of more than 80 new businesses & products- Over downloads & views of my presentations, blog posts and whitepapers

Experience

1. Partner, Strategic Planning

   Carbon

   Jan 2016 — Present

   Oversee strategic planning across all accounts; encompassing brand strategy, research, analytics & media strategy. Encourage teams to think boldly and dream big. Empty trash, as needed.

Education

• Bentley University

  Magna Cum Laude, Psychology, Marketing

• WAG

  Planner & Moderator Training, Brand Planning

  2002 — 2002

• Ad Club

  Management Training

  2008 — 2008

Skills

• Quantitative Research
• Research
• Creative Strategy
• Brand Architecture
• Interactive Marketing
• Survey Design
• Promotions
• Performance Measurement
• Microsoft Office
• Observational Studies
• Market Research
• Integrated Marketing
• Media Strategy
• Brand Awareness
• Brand Developement
• Strategic Thinking
• Panel Moderator
• Advertising
• Strategy
• Consumer Insight
• Brand Management
• Marketing Strategy
• Marketing
• Digital Marketing
• Relationship Marketing
• Qualitative Research
• Building Materials
• Design Research
• Digital Strategy
• Online Moderation
• Opinion Pieces
• Social Media
• Account Planning
• Brand Development
• Social Media Marketing