Jason Radford

WORK HISTORY

EDUCATION

SKILLS

ABOUT JASON RADFORD

I’m a commercial business leader with 15+ years of experience driving growth, building high-performing teams, and transforming underperforming business units in the specialty crop and agri-input sectors. I specialize in turning strategy into measurable results through market development, product innovation, and operational excellence.Career Highlights:• Simplot: Led a 25% revenue increase in the proprietary products division and improved gross margin by 40%, significantly boosting profitability.• Verdesian: Drove a 50% sales increase in the West Region within two years by expanding product offerings and securing new accounts.• Helm: Achieved a 168% revenue increase by adding new customers and optimizing product mix, resulting in stronger top-line growth and improved margins.What I Bring:• Proven success in high stakes, fast-paced environments• Deep expertise in horticulture, specialty crop markets, and ag retail and distribution strategy• A leadership style rooted in accountability, collaboration, and results• Extensive experience helping global suppliers navigate and penetrate the U.S. ag market—building go-to-market strategies, establishing retail partnerships, and accelerating brand adoption across key regionsIf you\'re focused on specialty crop growth, ag innovation, or building high-impact commercial strategies, let\'s connect.