Jason Purcell
General Manager Managing Director, Uk and Ireland (Business Unit) @Mitsubishi Materials Product Business Areas Metalworking Solutions Div
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WORK HISTORY
General Manager Managing Director, Uk and Ireland (Business Unit) @Mitsubishi Materials Product Business Areas Metalworking Solutions Div
Tamworth, GB
Leading the transformation of an established Mitsubishi brand, delivering double-digit revenue growth year on year and a profitability turnaround from loss-making to sustained profit. Full P&L accountability with leadership of a dual-brand portfolio, 35 direct and indirect reports, and responsibility for growth strategy, brand revitalisation and operational excellence across the UK & Ireland. Member of the European Board Management Team.Key Responsibilities- Delivered double-digit revenue growth year on year, repositioning the business for sustainable expansion- Executed a profitability turnaround, moving the organisation from loss-making to consistent year-on-year profitability- Increased Sales per Head by c.40% through organisational realignment, restructuring and performance focus- Improved EBITDA and cash generation, achieving a cash conversion cycle of <30 days and reducing working capital by c.£1m- Led end-to-end transformation, rebuilding the senior leadership team, revitalising the brand and strengthening go-to-market execution- Drove operational excellence, reducing order lead times from 72 hours to 24 hours and optimising footprint and cost base
EDUCATION
Mavern Training
PRINCE2 Project Management
University of Wolverhampton
PG Cert Coaching and Mentoring, Coaching and Mentoring
ILM Institute of Leadership & Management
Leadership & Management, level 2 (MInstLM)
Aston University
Master of Business Administration (M.B.A.), Master of Business Administration
ABOUT JASON PURCELL
Board-level Managing Director with full P&L responsibility for two brands across the UK & Ireland, leading complex transformation, accelerated growth, and sustained value creation. Recognised for combining strategic clarity with hands-on execution, delivering end-to-end organisational change, rebuilding senior leadership, strengthening brand positioning, and driving measurable improvements in revenue, profitability, EBITDA, and cash generation. Experienced in navigating market disruption, simplifying operating models, and embedding customer-centric, solutions-led strategies that create long-term advantage. Trusted by boards, shareholders, and investors to deliver results with strong governance, operational discipline, and organisational resilience.CORE STRENGTHS:Managing Director • Dual-Brand Leadership • P&L Management • Business Transformation • Value Creation • EBITDA Growth • Cash Flow Optimisation • Market Segmentation • Go-To-Market Strategy • Brand Repositioning • Operational Restructuring • Leadership Development • Board EngagementLEADERSHIP & VALUE CREATION - Transformation: Turning complex, underperforming or unfocused businesses into aligned, growth-oriented organisations- Commercial Excellence: Driving revenue, margin and cash through segmentation, pricing and customer value- Operational Discipline: Simplifying structures, accelerating delivery and optimising cost bases- People & Culture: Building leadership capability and performance-driven cultures- Governance & Trust: Partnering effectively with boards, investors and stakeholdersKEY ACHIEVEMENTS- Transformed a Mitsubishi Materials brand, delivering double-digit growth, profitability turnaround, and material EBITDA improvement through strategic initiatives and disciplined P&L management- Launched and scaled a UK service start-up achieving £20M revenues before moving to global operations with trajectory toward £100M by Year 5- Increased Sales per Head by c.40% and strengthened working capital, achieving a cash conversion cycle <30 days and reducing stock by £1M+- Secured £15.5M+ in contracts through complex integration programmes with major UK aerospace and defence firms- Revitalised brand and go-to-market strategies, enhancing market positioning, customer engagement, and cross-channel performance- Led global sustainability initiatives, recovering tons of materials Yr on Yr whilst reinforcing competitive brand reputation - Embedded market segmentation and channel strategies, generating incremental revenue and delivering significant productivity gains
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