Jason Mueller
Sr. Director of Product Management @ Pura || former Nike, Peloton, & adidas || Growth Product Leader
- Role
- Principal Product Manager at Thrive Market
- Location
- Bend, OR, US
- LinkedIn followers
- 500 followers
About Jason Mueller
Strategic product leader with a passion for building customer-first experiences that scale — and for growing the teams and systems behind them. I bring a track record of driving revenue growth, retention, and platform innovation across both hyper-growth environments and brand-led organizations. At Pura, I lead digital product strategy across DTC, B2B, subscriptions, and customer experience, helping launch new revenue channels and deepen customer relationships. Previously at Peloton, I drove end-to-end eCommerce platform transformation, leading initiatives that improved conversion, site speed, content velocity, and support operations. What Guides Me- Obsessing over the details that matter to customers - Translating complexity into clarity for cross-functional teams - Creating high-performing environments where builders thrive Above all, I believe product leadership is about marrying vision with execution — and delivering outcomes that matter for the business and the people it serves.
Experience
Principal Product Manager
Sep 2025 — Present · Bend, OR, US
Growth PM driving member acquisition and retention at Thrive Market — turning experimentation and data into consistent, measurable lift.Thrive Market is a high-growth online healthy grocery membership serving millions of members. I connect paid acquisition to product experience, finding conversion leverage across the full funnel — from ad click to registered member. WHAT I\'VE BUILT• Delivered 20%+ CVR lift across 25 experiments in the first 5 months through a high-velocity weekly testing program• Overhauled ad network integrations across Meta, TikTok, Snap, Google, and enabled Reddit advertising — improving event scores, signal quality, and CPA efficiency at scale• Brought onboarding parity to the iOS app, resulting in double-digit registration lift🤝 HOW I WORKData and customer informed. AI-accelerated.Shipping and learning — consistently and repeatedly — above everything else. WHAT\'S NEXTMost energized by high-growth consumer products where acquisition and product experience are tightly linked — and where there\'s real leverage left to find.
Education
Michigan State University
Bachelors
1999 — 2004
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