Jason McFalls

Chief Consumer Banking Officer @Linkbank

Camp Hill, PA, US

As Chief Consumer Banking Officer at LINKBANK, I lead the strategic vision and execution of the bank’s consumer banking division. My role encompasses oversight of retail banking, product innovation, customer experience, and digital transformation initiatives. I am accountable for driving growth, improving operational efficiency, and enhancing customer experience through data-driven strategies and team leadership.Key Responsibilities:Lead the bank’s consumer banking strategy across all channels including branch, digital, and contact center platforms.Oversee the design, development, and rollout of competitive financial products and services tailored to individual consumer needs.Drive digital banking initiatives to enhance customer experience and operational scalability.Partner with IT, Compliance, and Operations teams to ensure alignment with regulatory standards and corporate goals.Develop performance metrics and lead execution of plans to grow market share and deepen customer relationships.Mentor and manage high-performing teams, fostering a culture of innovation and accountability.Key Achievements-Implemented a value add checking account program which generates annually of non interest income-Increased paper statement adoption by 44% reducing operational costs while implementing a paper statement fee simultaneously-Team Leader on Synapsys CRM implementation which streamlined frontline service requests to the back office functions, freeing up client facing employees to focus on client experience initiatives. Skills: Consumer Banking Strategy · Retail Banking · Digital Transformation · Product Development · Customer Experience · Risk & Compliance · Leadership · CRM & Core Banking SystemsRetail, Mortgage, SBL, CRM Team Leader, Operations, Call Center, Mergers.

West Chester University of Pennsylvania

BS, Management and Marketing

Penn State University

Master of Business Administration (M.B.A.), Finance and Financial Management Services