Jason MacEmore
Strategist, Design Thinking Practitioner, Facilitator and UX Professional
- Role
- VP, Strategy Director at MRM
- Location
- Utica, MI, US
- LinkedIn followers
- 500 followers
About Jason MacEmore
Results-oriented VP Strategy Director with superb leadership, communication and facilitation skills. Easily cultivates trusting and productive relationships with clients and agency partners. Dedicated and proactive with strong commitment to creating high-quality digital experiences that connect consumers to the right content at the right time.
Experience
VP, Strategy Director
May 2018 — Present · Birmingham, MI, US
Provide strategic support to the account teams in the creation and execution of comprehensive digital marketing plansLead and consult on the implementation of tactics, technologies and coordination of efforts, ensuring tactical plans achieve client objectives and strategiesDefine strategic opportunities for Customer Experience and Customer Lifecycle Management in the overall context of a clients’ marketing communications plan, based on data driven insights and qualitative observationsApply Human Centered Design methodologies in workshops and ideation sessions to solve problems and facilitate sessions to achieve problem resolutionLeverage audience data to provide insights on consumer behaviors, segmentation and targeting in an actionable way in order to influence content decision making and custom content development Understand and identify the role of websites, mobile, online media, social, direct mail, email, applications, and other emerging digital and CRM platforms in the construction of consumer experienceDevelop research-based POVs regarding potential opportunities, consumer trends/culture, technology, media, best practices, etc.Develop and design low, mid and high-level prototypes for empathy sessionsGuide/Lead, manage and inspire junior strategist on client projects as needed
Skills
- Teamwork
- Sem
- Social Media
- Digital Media
- Social Media Measurement
- Media Planning
- Interactive Marketing
- Digital Marketing
- Digital Strategy
- Mobile Marketing
- Creative Strategy
- Leadership
- Content Strategy
- Web Analytics
- Integrated Marketing
- Interactive Advertising
- Online Advertising
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