Jason Lord

About Jason Lord

Master storyteller. Experienced, passionate, proven marketer in the ad technology, security, and media advertising spaces. Highly skilled at building and fostering multi-functional organizations of analytical, technical, creative, sales engineering, and product marketing resources. Seasoned organization and systems builder, specializing in complex sales solutions.

Experience

1. Vice President Global Cross-solutions Product Marketing

   TransUnion

   Jan 2024 — Present · Chicago, IL, US

   Responsible for brand and enterprise narratives, along with associated content, campaign, and enablement. Map urgent and emerging customer use cases to differentiated solution stories across the product portfolio. Collaborate with and develop buy-in from leaders across complex organizational matrix, including sales leadership, product leadership, and vertical strategy leadership. Oversee marketing activities in all global regions, including U.S, UK, Latin America, Africa, India, and Southeast Asia.

Education

• North Dakota State University

  Sociology, English, Psychology, Humanities

  1998 — 2002

Skills

• Social Media
• Ad Networks
• Display Advertising
• Behavioral Targeting
• Social Media Marketing
• Web Analytics
• Sem
• Email Marketing
• Strategy
• Digital Marketing
• Interactive Marketing
• Online Advertising
• Mobile Marketing
• Digital Strategy
• Analytics
• Salesforce.com
• Digital Media
• Mobile Devices
• Advertising Operations
• Lead Generation
• Ad Serving
• Mobile Advertising
• Management
• SEO
• Rich Media
• Project Management