Jason Lock
Group Director of Media and Strategic Partnerships @Dysujo
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WORK HISTORY
Group Director of Media and Strategic Partnerships @Dysujo
GB
Responsible for all media across DYSUJO, and creating an eco-system with our brands, our audience and partners.
EDUCATION
University of Plymouth
English BA (Hons)
ABOUT JASON LOCK
Experienced product and brand leader with a track record of creating compelling stories, implementing strategy, deep-dive content analysis, product marketing, digital marketing and copywriting skills. Led the brand vision for surfing website msw, actioning and implementing all areas of content marketing to drive audience to top of funnel subscription sales. Implemented various digital marketing levers, grew the social accounts, executed email campaigns, and led a team all to budget. This included creating product-based editorial and video as well as stories to entertain.Most recently, headed up Surfline editorial, marketing and direction, leading the brand into the EMEA region. Creating video to showcase the product, stories, social media campaigns and more.Skills: Helping brands find their voice, copywriting, video editing, product management and direction, content creation, digital marketing, social media, email campaigns, analytics, CRM management, SEO, marketing and charismatic networker.
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