Jason Lentzke
Make me an Ironman Imu Coach @The IRONMAN Group
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WORK HISTORY
Make me an Ironman Imu Coach @The IRONMAN Group
Phoenix, AZ, US
Beachbody’s “Make Me an Ironman” contest gives six everyday athletes the celebrity experience. The contest, launched by Beachbody Performance in November 2016, offered a chance to win everything one would need to complete an Ironman in the next year, including entry fees, coaching, gear, and nutrition. Toro Performance Coach Jason Lentzke is working with Anne Parkhurst, one of six winners selected from the more than entries in Beachbody’s “Make Me an Ironman” contest. After years of seeing Ironman give away free entries, coaching and gear to celebrities, Beachbody proposed the opposite: Why not give everyday athletes the VIP treatment? “Instead of choosing famous Olympic athletes for a shot at an Ironman, Beachbody Performance is giving the triathlon experience of a lifetime to regular athletes,” says Gordon Wright, PR representative for Beachbody Performance. “That’s the whole aim of the program, really—to make the most iconic race distance more accessible and affordable.” In addition to a free entry to their local Ironman race, the contest winners receive Ironman U coaching, a Quintana Roo bike, ROKA wetsuit, Pearl Izumi cycling shoes, HOKA running shoes, Zoot Apparel, Rudy Project helmet and sunglasses, and ample training nutrition from Beachbody Performance. “Part of me still doesn’t really believe it,” says 60 year-old Anne Griner Parkhurst of Buckeye, Ariz. “I am so honored to be chosen and intend to make the most of this opportunity for myself and for others. Due to my age and that I just got started in my late 50s, I remember when my goal was just to do a sprint. Then it was just to do an Olympic. I thought doing a full Ironman was overreaching for me.”
EDUCATION
University of Wisconsin-Milwaukee
Bachelors, Criminal Justice, Pre Law
SKILLS
ABOUT JASON LENTZKE
The success of the company I founded, currently manage and have grown into a self-sustaining enterprise - Toro Performance, LLC - is based on finding and cultivating high-value relationships. In fact, meticulous understanding of client needs has been the cornerstone of most of my professional career. From negotiating major venue contracts in college, to managing marketing campaign data, to driving dramatic new business from the most valuable cycling demographic into one of North America\'s largest bicycle retailers, I’ve shown considerable skill in converting opportunities into valuable, long-term client relationships.
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