Jason Lavigne
Marketing Manager @Diversified USA
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WORK HISTORY
Marketing Manager @Diversified USA
Develop and implement marketing strategies and goals for the Commercial UAV Expo product portfolio, including international events and digital platforms.• Oversee multi-channel campaigns encompassing digital marketing, search, paid and organic social media, website optimization, email automation, and print materials.• Collaborate with content, sales, and event teams to create cohesive strategies that maximize assets like conference sessions, webinars, and sponsored content.• Manage the marketing budget to align resources effectively with portfolio goals.• Supervise, mentor, and support the Marketing Coordinator, fostering professional growth and team success.• Serve as the primary marketing contact for central service teams, ensuring seamless coordination across digital marketing, data analytics, operations, and registration.• Build and strengthen relationships with event partners, vendors, and customers for strategic collaboration.• Utilize data insights to monitor and optimize campaign performance, making informed decisions to drive continuous improvement.• Lead the creation of promotional videos and event photography, managing external videographers and photographers to ensure high-quality content.
EDUCATION
University of Maine
Bachelor of Science - BS, Business Administration in Marketing
University of Maine
Master of Business Administration - MBA, Business Analytics
ABOUT JASON LAVIGNE
As a Marketing Manager at Diversified Communications, I specialize in crafting and…
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