Jason Lau
- Role
- Senior Director, Marketing Research at DIRECTV
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Jason Lau
Tech & entertainment insights leader with 20 years of experience in consumer insights…
Experience
Senior Director, Marketing Research
Apr 2023 — Present
Leading a team of researchers supporting product, marketing, retention, and customer experience initiatives
Education
Dartmouth College
A.B., Geography
2001 — 2005
Skills
- Segmentation
- New Business Development
- Budget Tracking
- Qualtrics
- Market Research
- Online Research
- Training & Development
- Qualitative Research
- Advertising Research
- Survey Design
- Quantitative Research
- Brand Health Tracking
- Presentation Development
- Digital Media
- Consumer Insight
- Vendor Relations
- Process Improvement
- Marketing Research
- Discrete Choice
- Focus Groups
- Conjoint Analysis
- Analytics
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