Jason Knode

About Jason Knode

Category Manager | Merchandising Strategy | Data-Driven Results10+ years optimizing merchandising strategy, product lifecycle management, and demand planning. Proven to drive revenue growth & market share expansion via data-driven decision-making, strategic assortment planning, and vendor relationship management.Key Achievements:STANLEY1913: Merchandising Manager - Drove exponential growth with go-to-market strategies, exceeding key performance indicators. Led market penetration strategies, comprehensive market analysis, and product segmentation. Excelled at cross-functional leadership, achieving sales and revenue targets, and cultivating strategic partnerships.REI: Regional Product Insights Manager, Forecast Analyst, Assistant Category Manager - Enhanced product strategy overhauls using consumer insights for assortment optimization. Improved inventory optimization via predictive analytics and streamlined supply chain efficiency. Gained experience in category management, competitive analysis, and trend forecasting.Core Competencies:Category Strategy Development & Assortment OptimizationVendor Negotiation & ManagementDemand Forecasting & Inventory ControlMarket Analysis & Trend IdentificationProduct Lifecycle Management & P&L ManagementCross-Functional Team LeadershipStrategic Planning & ExecutionPerformance Reporting & AnalyticsResults-driven, passionate about business growth. Seeking opportunities to leverage expertise in category management and merchandising.

Experience

1. Sr Commercial Marketing Manager Base Insights

   T-Mobile

   Apr 2025 — Present · Seattle, WA, US

   As a core member of T-Mobile’s Marketing Operations organization, I lead initiatives that connect data, process, and performance to elevate how we measure, manage, and optimize marketing impact across the Postpaid Base. My work bridges analytics, marketing strategy, and execution—ensuring insights aren’t just reported but acted on.Key Focus Areas- Reporting Evolution: Designed and implemented a governed reporting framework that balances BAU and Ad Hoc reporting, driving clarity, efficiency, and alignment across teams- Measurement Framework: Defined and operationalized a measurement ecosystem that ties marketing activities directly to business objectives, KPIs, and performance outcomes- Operational Excellence: Led the development and adoption of taxonomy, tagging, and intake processes that ensure consistent, clean data from campaign creation through reporting- Dashboard Modernization: Partnered across Marketing, CRM, and Analytics to create standardized, self-serve dashboards that enhance visibility, reduce manual effort, and empower decision-making- AI Enablement: Activated AI-driven tools to automate analysis, accelerate insight generation, and improve campaign performance reporting—transforming how marketing teams surface opportunities and measure success- Return on Impact (ROI): Reframed marketing ROI to capture broader value—customer, business, and operational impact—positioning marketing as a strategic driver of growth and efficiency.Through this work, I’ve helped transform T-Mobile’s marketing reporting from a reactive function into a proactive, insight-led discipline—one that enables smarter decisions, stronger accountability, and measurable impact across the business.

Education

• Pima Community College

  Associate of Science (A.S.), Business Administration and Management, General

  2012 — 2014

• University of Arizona

  Bachelor of Science (B.S.), Retailing and Consumer Sciences

  2014 — 2016

Skills

• Customer Service
• Training
• Customer Satisfaction
• Dod
• Mentoring
• Command
• Military Operations
• Intelligence Analysis
• Retail
• Organizational Leadership
• Military Training
• Military Experience
• Security Clearance
• Project Management
• Strategic Planning
• Supervisory Skills
• Program Management
• Problem Solving
• Microsoft Excel
• Powerpoint
• Operations Management
• Army
• Teamwork
• Risk Management
• Military
• Microsoft Office
• Sales
• Management
• Team Building
• Microsoft Word
• Team Leadership
• Troubleshooting
• Communication
• Critical Thinking
• Outlook
• Leadership
• Project Planning
• Leadership Development
• Time Management