Jason Kirton
Brand Strategist
- Role
- Brand Strategist at Larison Media
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
Experience
Brand Strategist
Jan 2025 — Present
Leads 12 small-business clients in the home services vertical, shaping brand and customer experience across owned platforms, paid and organic social, SEO and CRM to drive lead generation and ROI- Authors positioning statements and messaging frameworks that unify brand storytelling across paid media, websites, and social channels, ensuring a consistent voice anchored in customer insights and brand identity- Develops and applies proprietary AI retrieval models to translate brand and customer insights into actionable strategies for positioning, messaging, and channel execution- Drives survey design and market intelligence efforts to identify customer pain points along the journey, shaping omnichannel strategy and guiding client investment decisions- Transformed underperforming campaign performance by leveraging sister-brand equity and reallocating budget—generated 11 leads in 7 days at $36.84 CPL, restored client confidence in paid media, and unlocked new growth
Education
Baruch College
Bachelor of Arts (B.A.)
Skills
- Digital Media
- Analytics
- Advertising
- Social Media
- Digital Strategy
- Marketing
- Digital Marketing
- Online Advertising
- Creative Strategy
- Interactive Marketing
- Mobile Marketing
- Media Planning
- Social Media Marketing
- Strategy
- Integrated Marketing
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