Jason Huber
Creative Director | Brand & Performance
- Role
- Creative Team Lead Copy & Storytelling at Skillz
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Jason Huber
Creative Director / Copywriter with 10+ years of experience leading cross-functional…
Experience
Creative Team Lead Copy & Storytelling
Nov 2019 — Present · San Francisco, CA, US
Work as a full-time contractor in a startup environment to facilitate the creation of User Acquisition Performance Marketing and Brand content for real-money mobile games-Lead cross-functional teams of writers, art directors, designers, animators and editors; providing creative direction on Performance Marketing and Brand-level initiatives-Partner with UA managers to review and interpret performance ad data and use findings to optimize and iterate to improve key performance metrics-Partner with UX/UI managers and designers to create messaging for in-app comms, push notifications, emails and other customer-facing communications-Partner with Production Manager and Brand partners to create cohesion in messaging and improve and standardize the overall quality of work -Formulate and execute creative strategy for UA ads and brand initiatives-Present creative strategy and concepts to internal clients, C-Level leaders and other stakeholders-Concept, script and provide creative direction on videos for internal and external brand content including Talent & Acquisition videos, content for trade shows, tutorials, press videos, year-in-review videos and more-Partner with designers and art directors to create social posts and related copy-Use AI programs to generate original art for comps, animations for video ads and other content -Provide creative direction to 3rd party vendors in the creation of UA ads
Education
VCU Brandcenter
Master of Science - MS, Advertising/Copywriting
Skills
- Creative Strategy
- Interactive Advertising
- Integrated Marketing
- Concept Development
- Outdoor Advertising
- Creative Direction
- Direct Mail
- Advertising
- Digital Media
- Digital Strategy
- Content Strategy
- Marketing Strategy
- Marketing
- Digital Marketing
- New Business Development
- Interactive Marketing
- Copywriting
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