Jason Herkert
CCO. InGoodTaste. Change is Good. Previously Global Creative Director @ Nike.
- Role
- Senior Creative Director North America at Nike
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Jason Herkert
Brand storyteller, creative influencer and strategic leader with 20+ years of global experience. Working for Nike, the globe’s leading sports footwear and apparel company. For over two decades, led and designed innovative product campaigns in Brand Jordan, Nike Running, Nike Basketball, Nike Training, and Nike Football. Recognized for transformative storytelling and brand building of the world’s best athletes through unique consumer digital and physical brand experiences. The responsibility of being a creative and strategic leader is not what you say or do, it’s how you make others feel.
Experience
Senior Creative Director North America
Feb 2020 — Present
Built and led a team of passionate diverse creatives. With their help, we moved the Nike brand forward. From concept to marketplace, digital to physical, the storytelling, the experience, the idea and the execution—the entire consumer journey. I did that with the help of some incredibly talented people. We worked on some amazing projects.Creative directed the Brand narrative for Nike Basketball in 2020 : You Can’t Stop Our Voice; the NFL Team Jersey Collection : We are Stronger Than One; Launched the Sisterhood Collection : Together as Sisters for Nike women’s basketball.
Education
Milwaukee Institute of Art & Design
BFA, Graphic Design
1991 — 1995
Skills
- Graphic Design
- Illustrator
- Art Direction
- Graphics
- Branding
- Packaging
- Marketing Strategy
- Concept Design
- Branding
- Brand Design
- Experience Design
- Creative Direction
- Typography
- Design Strategy
- Photography
- Brand Development
- Concept Development
- Integrated Marketing
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