Jason Heilweil

About Jason Heilweil

Working in public relations for over 15 years, I’ve had the honor to work with some of the largest brands in the the U.S. and globally, including White Claw, Mike’s Hard Lemonade, Glendalough, Jack Daniel’s, Goose Island, Mondelez, Walgreens, Campbell’s, MARS Petcare, MARS Chocolate, Unilever (including Degree Men), Coupons.com, Hormel Foods and many more. From spirits and craft beer releases, to Super Bowl activations, consumer contests, product launches and crisis relations, I’ve had the opportunity to sink my teeth into multiple projects for clients. Some of my proudest professional moments include booking five (5) TODAY Show segments within the same year and for the same brand, spearheading a chili contest that provided financial support to firefighters and received two (2) articles in the New York Times, releasing a custom sneaker with Jack Daniel’s around NBA All-Star weekend, as well as launching some of their incredible products and working with Hines Ward / Degree Men to host an NFL-caliber combine for sports media. At MSL, I worked with my clients and teams to deliver creative and strategic ideas for new campaigns, product launches and events, with the goal of driving widespread earned media coverage, in addition to creative ideas for influencer programming, partnerships and content. Previous clients have included: Jack Daniel’s, Goose Island, Mike’s Hard Lemonade, Glendalough, Cayman Jack, White Claw, Hormel, Degree Men, Pedigree,MARS Petcare, MARS Veterinary Cars.com, Coupons.com and many others. I am also the Founder and Owner of spirits Instagram page @Hei_Spirits (pronounced High Spirits) discussing cocktail recipes, spotlighting local bars / restaurants and sharing tasting notes on bourbon / whiskey releases and occasionally highlighting craft beers and other spirits. Specialties Include:Public relationsMarketingCreative ideation for earned media and influencer Influencer partnerships and program management Franchise marketing Sports marketingMen\'s grooming/interest mediaAutomotive and Tech media Alcohol/Spirits MarketingNon-profit fundraisingEvent planningCreative Writing/BrainstormingResearchSocial MediaFranchise industry knowledge Music Industry Knowledge Sports industry knowledgePrograms Include: Microsoft OfficeTrendkiteMuckrackCisionSpecialties: PR / Earned Media, Consumer Brands Marketing, Alcohol / Spirits Marketing / Partnerships, Sports Marketing/Partnerships, Athlete Relations, Non-Profit Fundraising, Event Planning, Social Media, Research, Writing, Creative Thinking/Brainstorming

Experience

1. Associate Director, Pr

   Bader Rutter

   Jun 2025 — Present · Chicago, IL, US

Education

• University of Tampa

  BA Communications/Minor in Advertising, Communications, Advertising, PR

  2006 — 2010

Skills

• Nonprofits
• Singing
• Spokesperson Relations
• Teamwork
• Public Relations
• Media Relations
• Sports Media
• Graphic Design
• Music
• Strategic Communications
• Cision
• Event Planning
• Athlete Marketing
• Research
• Men's Grooming and Fashion
• Factiva
• Event Management
• Crisis Communications
• Press Releases
• Social Media
• Sports Marketing
• Leadership
• Facebook