Jason Halverson

President @Jibe Bicycles

Salt Lake County, UT, US

Founder and driving force behind Jibe Cycleworks, overseeing brand strategy, operations, and market growth. Combines technical expertise in bicycle design with a passion for performance and style to create bikes that inspire riders and strengthen cycling communities.Key Responsibilities:Direct daily operations of the Jibe brand, including retail sales, service, and overall business performance.Design and source high-performance bicycle frames and components, ensuring cutting-edge innovation and distinctive style in every custom complete build.Lead, mentor, and manage staff to deliver exceptional service, craftsmanship, and customer satisfaction.Recruit, coordinate, and manage Jibe-sponsored athletes — from emerging talents to elite champions — providing event support and fostering enduring relationships with team sponsors.Develop strategic partnerships with industry brands, race organizers, and cycling communities to expand Jibe’s presence in competitive and recreational markets.Champion the brand vision, ensuring Jibe products and experiences reflect a culture of quality, performance, and individuality.Notable Achievements:Over 30 years of experience racing bicycles and managing athletes ranging from amateurs to world champions and Olympic competitors.Built a respected reputation for fostering athlete development and creating opportunities that elevate both individual performance and brand visibility.Successfully expanded Jibe’s footprint by sponsoring events and riders that have influenced cycling culture across Utah and surrounding regions.Established product lines that combine world-class performance with distinctive design, earning recognition among discerning cyclists.Maintained long-term collaborations with key industry sponsors to strengthen brand prestige and reach.

University of Utah

BA

University of Utah

Ba