Jason Duff

About Jason Duff

After a brief stint in Hollywood, I learned I wasn\'t funny enough to be a sitcom writer, but was just funny enough to join P&G Brand Management. Over 20 years later, I have a proven track record of driving growth at Procter & Gamble through breakthrough innovation, bold marketing, and unleashing the full potential of my amazing teams. This includes brand management leadership roles on billion-dollar businesses such as Old Spice, Pantene, Olay, Secret, Oral-B, and Crest, spanning regional delivery (P&L management, media, go-to-market) and global brand building (advertising, strategy, product development), as well as, disruptive innovation, where I lead a portfolio of lean, scrappy, internal start-up teams.Combined creativity, passion, team leadership, and operational discipline to grow market share and innovate the way P&G builds brands. Founded 87Hundred, the first in-house creative/media agency within P&G. Guided brands away from over-dependence on TV-centric models during my time as digital marketing leader. Created the Secret Deodorant campaign that was highlighted in Facebook’s IPO filling as their best-in-class example of social media marketing. Currently leading Disruptive Innovation and building new business models that have the potential to transform Health Care and beyond. While I can\'t share much about what I\'m working on, I can tell you that with the big innovations coming to market, it\'s a bad time to own stock in a dental drill business.

Experience

1. Vice President, Disruptive Innovation & Marketing Capabilities

   Procter & Gamble

   Oct 2019 — Present

   Disruptive Innovation leader focused on new business models, revenue streams, and how to use AI to create business value. In this role, I manage a cross-functional team (commercial + technical) that is charged with discovering new opportunity spaces, validating MVPs, and incubating in market, all with the speed of a start-up but with the rigor of P&G. Pioneered Brushly, the first ever dental insurance program that offers discounts/rewards based on better brushing habits. Led the due diligence process across several M&A opportunities and closed on two deals after securing P&G CEO approval. Led Marketing Capabilities, which included the deployment and activation of a new model that created a greater diversity of career paths. Owned the overall relationship with the Publicis advertising agency. While I prefer weekends, I truly don\'t mind Mondays. I get the chance to tackle some of the biggest, most persistent consumer problems, with some of the most brilliant, purpose-driven innovators in the world.

Education

• The Ohio State University

  BS, Triple Major: Economics, Political Science, Marketing

  1998 — 2002

• Harvard University

  Summer Program, Game Theory, Finance